For business and life, a new brand story beckons for Cripps 27 June 2022

Brands succeed when they’re authentic. But that doesn’t mean they can’t be aspirational and ambitious as well. Establish a clearly defined brand – all that you can be for your clients – and work hard to align your complete client experience with that identity.

Following the merger between law firms Cripps and Pemberton Greenish in 2018, the company became known as Cripps Pemberton Greenish but planned to return to the original Cripps name once the full integration of the two firms had completed. What they hadn’t anticipated was how much the world and their business would change between 2018 and 2022. It was clear that in reverting to their shorter name, they also needed to refresh their brand and visual identity to reflect the firm as a unified, purpose-driven business.

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Cripps Brand News 01
Hogan Lovells website redesign

Helping a global law firm to Grow, Protect and Innovate 08 June 2022

Businesses such as law firms and other professional services companies face a tricky challenge when it comes to their websites: how do you provide all the information that establishes your expertise, capabilities and thought leadership without overwhelming your visitors with a flood of content gushing from too many taps? 

Such was the challenge for Hogan Lovells. As the 11th largest law firm in the world by revenue, with more than 45 offices in over 22 countries around the world, Hogan Lovells will never run out of content for their website. But how to streamline and organise it so that a visitor would recognise Hogan Lovells as “solving complex problems at the intersection of business and government around the world”?

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Covington. The power of partnership 20 May 2022

The power of partnership and collaboration was rewarded this week with law firm Covington winning a prestigious Webby Award 2022 for its new website. 

Covington is a global AMLaw 50 firm with over 1,300 lawyers in 13 offices. They turned to our team and their web development partners RDA to work in collaboration and create an online experience that would allow them to showcase their litigation, investigations, and corporate practices, with a deep knowledge of policy and policymakers as one of the world’s leading regulatory practices.

Furthermore, the same collaborative culture at the heart of Covington enables the firm to create novel solutions for their clients’ most complex problems and deliver commercially viable advice of the highest quality.​

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Covington Webby
Living Ratings Of Law 2022

Living Ratings of law firms 2022. Our full report 12 May 2022

Today sees the release of our latest full report: Living Ratings – the brand and digital intelligence of the world's leading law firms.

In our 32nd research report, we’ve rated and ranked the world’s leading law firms through the eyes of several external personas from existing and prospect clients to lateral hires and summer interns, evaluating more than 100 criteria in our most thorough and toughest research analysis to date.

Who’s standing apart by standing out?’
In a sector where the difference between law firms’ offerings is playing card thin, in this year’s Living Ratings report we ask, ‘Who’s standing apart by standing out?’

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Rewarding data with insight 09 May 2022

We are very proud to announce that our online target date tool for State Street Global Advisors (SSGA) picked up two Gold trophies at the inaugural DataComms Awards last week.

Our interactive and intuitive digital experience, that helps demystify and simplify complex investment strategies, won Golds for:

  • Best investor-targeted use of data
  • Best use or visualisation of data from the financial services sector.

Data is meaningless without insight
Greg Hobden, Living’s Chief Client Officer, also took to the stage at the DataComms conference that preceded the awards, to share the story of how we tackled the challenge from a strategic and tactical perspective.

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Datacomms Awards 2022
FCS Portfolio Gala Wins 2022

Live and let win 06 May 2022

At the iconic 28th Annual FCS Portfolio Awards, a black-tie spy-themed gala held at the Ziegfeld Ballroom in New York, Living clients Broadridge, CFA Institute and State Street Global Advisors all scooped glittering Gold awards for their cut-through campaigns or engaging digital content in the financial services arena.

Our hard-earned awards, all a testament to careful planning, thoughtful messaging and visually engaging creative, include:

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