For business and life, a new brand story beckons for Cripps 27 June 2022
Brands succeed when they’re authentic. But that doesn’t mean they can’t be aspirational and ambitious as well. Establish a clearly defined brand – all that you can be for your clients – and work hard to align your complete client experience with that identity.
Following the merger between law firms Cripps and Pemberton Greenish in 2018, the company became known as Cripps Pemberton Greenish but planned to return to the original Cripps name once the full integration of the two firms had completed. What they hadn’t anticipated was how much the world and their business would change between 2018 and 2022. It was clear that in reverting to their shorter name, they also needed to refresh their brand and visual identity to reflect the firm as a unified, purpose-driven business.Read more