News

To mark a milestone, thank those who got you there 18 November 2019

US-based private equity firm Lovell Minnick Partners (LMP) had the opportunity to celebrate its 20^th Anniversary last month. And they chose to do so with the integrity that defines the firm’s culture.

LMP senior management fully recognised and appreciated that the firm’s longevity (noteworthy in the industry, especially for a PE firm focused on focused exclusively on financial services firms) was attributable to the relationships they fostered with their external business partners – as well as their employees.

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A kaleidoscope of butterfly awards 08 November 2019

The judging is complete, the results are in and the coveted 'Butterfly' trophies have been presented.

At last night's prestigious Transform Awards North America in New York, our clients Russell Investments and Harneys picked up show-stopping 10 brand awards between them, including 5 Golds and beating off competition from an array of other sectors.

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Asset managers: one step forward, two steps back? 29 October 2019

In our 25th and very latest edition of Living Ratings, we’ve rated and ranked the brand and digital intelligence of the world’s leading asset managers, evaluating nearly 100 criteria in our most comprehensive research report to date.

There’s clear evidence that the determined firms have continued to invest in strengthening their brands and digital footprints; however, for many other asset managers, it's a case of one step forward, two steps back.

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There comes a time in every brand’s life… 28 October 2019

It’s always inspiring when we speak with clients who’ve reached a milestone in their journey. For them it’s often a time for reflection on what they’ve achieved, where they are now and where they see themselves in the future. Rede Partners had experienced rapid growth over their first 8 years but come to the realisation that they had out grown their ‘start-up’ identity and needed to reposition themselves as a notable, high-calibre firm that adds significant strategic value to a select number of stand-out clients. 

Since inception in 2011, Rede has advised on primary fundraising and secondaries aggregating over €29 billion for its clients. With a very well-resourced 60+ person team based in offices in London and New York, Rede had established a rigorous approach combining focus, a comprehensive service offering across the entire spectrum of investor-facing activities, and a long-term relationship-based business development perspective. However from a brand perspective there was a mismatch between the existing public face of Rede and the credibility and distinction that they commanded in the marketplace.

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Seven awards a-winning 23 October 2019

We are excited to announce that our groundbreaking digital work for EY and offshore law firm Harneys scooped 7 prestigious Digital Impact Awards 2019, including 4 Golds, at last night's gala dinner in London.

EY's innovative and marketing-leading online data tools, that include the Profit Warning Console and Disruption Index won:
- Best use of data: Gold, and
- Best use of digital from the professional services sector: Bronze.

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A refreshingly unique brand that’s not just about law 08 October 2019

We’ve worked with a number of different law firms around the world and during our first conversations we’re always excited about where we can enhance or even revolutionise their brands. Often we see similarities in what firms are trying to achieve and how they see themselves. When we first met with Travers Smith it was clear that this was an independently minded firm of unique individuals who truly wanted to make a difference in the legal marketplace.

With every conversation we had during our discovery phase it became more apparent that these were highly enthusiastic people who saw the work they do as being pivotal to their clients’ business success and were passionate about treating their clients’ challenges as their own. 

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