News

Hot topics debated by leading legal marketers 12 April 2019

Our inaugural Living Ratings roundtable in London attracted marketing and digital experts from a number of Magic Circle and leading UK and global law firms for a lively debate on the challenges and opportunities for these businesses’ brands, content, websites and social channels.

Hosted by our CEO, Kate Shaw and Executive Creative Director, Duncan Shaw, the session started with a recap of our latest Living Ratings research on the sector – the brand and digital intelligence of the world’s leading law firms 2019 and was followed by a highly engaging discussion on a number of topics ranging from brand and website functionality and content, through to fully understanding target audiences and the future of a law firm website.

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Reenergising law firm Reed Smith's online presence 11 April 2019

This week saw the launch of the new home page for global law firm Reed Smith, designed by our team in London.

The journey began with our digital diagnostic of the firm’s website; a deep investigative dive into every aspect of the site to understand where improvements needed to be made. The output was a roadmap of actionable recommendations that enabled Reed Smith to prioritise developments of which the home page and navigation system was of utmost importance. Why did we need to focus on these two elements first? Well, because the home page wasn’t expressing the firms all-important point of difference and equally it was felt that the primary navigation was a challenge to use.

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Doubling down for Russell Investments 02 April 2019

We are delighted to announce that our brand work for global asset manager Russell Investments has been named as a 'Finalist' in two categories for the prestigious FCS Portfolio Awards. Presented by the Financial Communications Society, these awards recognise creative excellence in financial marketing.

As a finalist, we’ll be picking up a Gold, Silver or Bronze award in these categories:
For Russell Investments' brand:
– Corporate image. Visual identity.

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A starter for 10… 29 March 2019

The brand award season has once again started, with our amazing clients and their brands picking up an impressive 10 prestigious Transform Awards Europe 2019, including 6 Golds, at last night's gala ceremony in London.

Our fun and quirky brand work for Spitalfields City Farm (a pro bono project) led the way with 5 awards, whilst our innovative approach to the brands of law firm Harneys and asset manager Russell Investments delivered 3 and 2 awards respectively.

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How does your law firm’s brand stack up online? 14 March 2019

The brand new edition of our annual Living Ratings reviews the brand and digital intelligence of the world’s top 100 law firms – and once again, the results are eye-opening.

There’s clear evidence that the 'best-in-class' firms have continued to invest in strengthening their digital and social media footprint. But the rest have either fallen into the trap of 'cookie-cutter' design and functionality, or dropped the ball on content strategy and creation.

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Why is brand and digital intelligence critical to law firms? 05 March 2019

Living Group helps law firms understand and improve their brand and digital intelligence through the proprietary research we conduct each year, reviewing, rating and ranking the online presence of the world's leading 100 law firms. Our 2019 report is being finalised, but already the results are reinforcing the important role that a firm’s dotcom and social media channels play in telling their corporate story.

In what will be our 24th Ratings report, we’ve again taken a deep dive into a sector that is changing at a rapid pace and is being disrupted on many fronts.

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