News

News

Digital intelligence. An award winning philosophy 18 October 2021

At Living we believe that digital intelligence is critical. The components of this intelligence – distinctive branding, engaging content, and useful functionality – helps firms successfully reach their target audiences by slicing through the ‘corporate noise.’

And it’s this philosophy that has been rewarded today, with Living clients CFA Institute, Hausfeld and State Street Global Advisors all being shortlisted for prestigious Digital Impact Awards Europe 2021, receiving six nominations between them and making Living Group the most nominated agency.

Our ongoing and highly effective organic social media campaign for Marg Franklin, CEO and President of CFA Institute, is shortlisted for:

  • Best evaluation strategy, and
  • Best use of digital to an investment audience.
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DIA Europe SL 2021 V2
AM Ratings Launch Webinar 2021

Asset Managers. No time to hide 13 October 2021

Today sees the launch of Living Ratings – the brand and digital intelligence of the world’s leading asset managers 2021, our most far reaching and in-depth proprietary analysis of the sector to date. 

Our highly anticipated report was presented by Living’s CEO and Co-Founder, Kate Shaw, during a virtual event, our fifth annual partnership with the Financial Communications Society (FCS), a U.S. based industry association for financial marketers. The event attracted several hundred attendees from around the world.

Kate revealed our new research criteria for this year’s analysis, then announced the Top 20 asset managers, along with the key statistics and trends for 2021. She also shared examples of market-leading content and functionality from across the sector.

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Living Ratings: Time waits for no asset manager 06 October 2021

After months of in-depth analysis and the scrutiny of thousands of data points, the scores have been calculated and the rankings finalised for the 31st edition of Living Ratings – the brand and digital intelligence of the world's leading asset managers 2021.

Join Living’s Kate Shaw and Kevin Windorf and a panel of marketing experts from abrdn, BlackRock and State Street Global Advisors on Wednesday 13 October 2021 for the launch of this year’s Living Ratings of Asset Managers. Find out who’s leading and why.

During our exclusive virtual event, Kate will reveal this year’s Top 20 asset managers, along with the latest sector statistics, illustrating the trends driving success – and missed opportunities – as the asset management industry invests in engaging clients and prospects online. We’ll talk about examples of differentiated content and digital functionality on websites as well as social media channels. And we’ll name the ‘movers and shakers’ in our latest analysis.

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FCS Portfolio 27 Trophies Copy

Living strikes gold at the 27th Annual FCS Portfolio Awards 24 September 2021

At last night’s prestigious 27th Annual FCS Portfolio Awards ceremony at the Ziegfeld Ballroom in New York, Living clients’ CFA Institute and Dianomi, and our own Living Ratings were all named as winners.

Presented by the Financial Communications Society, these awards honour creative excellence in financial marketing and communications and this year saw a record number of entries from more than 105 companies and the fiercest competition to date.

CFA Institute’s highly effective organic social media campaign for CEO and President Margaret Franklin struck Gold, while Dianomi’s engaging and stand-out visual identity picked up two more Gold awards. Our own in-house creative and marketing work for the Living Ratings of Asset Managers 2020 report was also awarded a Bronze to cap off a highly successful evening.

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TLT: a world of difference in law 16 September 2021

Beginning its third decade as a different kind of law firm, one that pushes boundaries with new ways of working and thinking, TLT is today a top 50 UK law firm and moving up the rankings. From its original office in Bristol, TLT has expanded across the UK, now employing over 1,200 people across its offices in London, Manchester, Glasgow, Edinburgh and Belfast, and with a growing international offer.

But the firm felt that its  brand – its messaging, positioning, and visual identity – did not support the firm’s ambitious strategy or explain why clients and employees were choosing to work with TLT in increasing number. It was time for a refresh to help it stand out in a crowded and competitive field.

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TLT Mobile News
TA North America 2021 Shortlisted

Rolling a six! 25 August 2021

Living clients Hausfeld and Partners have been shortlisted an incredible six times in the prestigious Transform Awards North America 2021.

The past year has been both a disruptive and creative time for so many brands and companies, so it’s no surprise to see that the Transform competition has seen an increase in the amount and calibre of entries. To be shortlisted six times is fantastic testament to our clients' belief in creating cut-through brands.

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