For asset managers, it’s Ratings season 22 September 2022

Just as investment professionals around the world gear up for earnings season, financial marketers at global asset managers are eagerly awaiting this year’s Living Ratings.

Our proprietary report of the brand and digital intelligence of the world’s leading asset managers 2022 will be launched on Tuesday 25 October during a live virtual event hosted by the Financial Communications Society (FCS), a U.S. based industry association for financial marketers.

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Answering the call. A brand strategy for new ETFs 14 September 2022

AB (AllianceBernstein) is a global asset manager known for its research strength and innovative thinking. A powerhouse in munis, AB was looking to leverage its reputation to launch its very first set of ETFs (exchange traded funds). Turning to Living, AB challenged us to create a robust campaign to dramatically announce the arrival of two active ETFs and set the stage for more to come.

Living is equally research-driven, so we dove into our discovery phase beginning with a competitor review of six leading ETF providers. With our proprietary Living Ratings as a foundation, we analysed these companies’ value propositions, supporting ETF brand messages and online content, visual brand elements and advertising media. We then conducted a set of internal workshops, bringing together the EFT leadership team, fund managers and corporate marketers. We followed up with a series of one-on-one interviews to drill down on our initial set of findings.

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Identifying brand excellence in the TMT sector 12 September 2022

We are thrilled to announce that our recently created IDentifi brand for PCH Media has been shortlisted three times in the prestigious Transform Awards North America 2022.

Recognising a sea change in the advertising industry, the media division of Publishers Clearing House (PCH Media) wanted to launch a separate B2B brand and platform to help brands build their own first-party data strategy to authenticate, enrich, and measure access to consumers in a new privacy-first, cookie-less world.

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Bringing a new business to market – brand-ready 30 August 2022

Publishers Clearing House (PCH) is a leading advertising company that offers a unique blend of curated multi-channel shopping and sweepstakes digital entertainment across a network of web and app-based entertainment properties. Data and analytics have been at the core of the PCH business strategy for more than 60 years.

With consumers becoming more vigilant about the use of their personal data, the industry is changing. Brands will no longer be able to depend on third-party cookies, IDFA, etc., to target their customers. Now brands need to build their own first-party data strategy to authenticate, enrich, and measure access to consumers in a privacy-first and cookie-less world.

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Capitalising on a name change to invigorate a brand 16 August 2022

Since its founding in 2010, Murphy & McGonigle had developed a strong reputation as a boutique law firm specialising in financial services, regulatory counseling, and enforcement defense. But even with its recognition as "Law Firm of the Year" for Securities Regulation two years running, an alignment of the firm’s brand positioning and messaging ‘wouldn’t hold up in court.’

With the departure of founding partner James A. Murphy, the firm decided it was time to revitalise its brand along with a review of how its website could further bolster its stance as a specialised leader – with the goal of driving revenue growth while attracting more talent to its ranks.

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Delivering a positive digital impact 08 August 2022

We are delighted to announce that clients CFA Institute, State Street Global Advisors and TLT have all been shortlisted for prestigious Digital Impact Awards Europe 2022, receiving four nominations between them.

For each of these clients we brought to life their digital experiences through distinctive branding or use of their brand, thoughtful content, and useful functionality, helping each firm successfully reach their target audiences and deliver a positive digital impact.

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