As an existing client of Living Group, we were invited to present at this year’s annual CFA Institute Global Society Leaders Conference, at a series of workshops on ‘The Art of Social Influencing’. We were tasked with inspiring over 200 delegates across three sessions to enhance their brand ‘You’, affirming their position as a CFA Institute Society brand ambassador.
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We are delighted to announce that our recent brand work for global asset manager Russell Investments picked up 2 prestigious FCS Portfolio Awards at last night's gala event in New York.
At a sell-out event, attended by the leading financial services marketers and agencies from across North America, our firm-wide visual identity work for Russell Investments won Silver, whilst our naming strategy for RISE – the firm's financial adviser solution – picked up Bronze.
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Our vibrant brand and market-leading website for offshore law firm Harneys has been recognised by our our industry peers and clients, by winning an Award of Excellence and two Awards of Distinction at this week's Communicator Awards 2019.
With offshore law firms rapidly realising that a strong brand and digital presence is now integral to their professional success, Harneys is no exception and so turned to our team to help them deliver a brand and online experience that reflects the true essence of this leading offshore firm.
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As the 'Creative Agency of Record' for this year's prestigious FCS Portfolio Awards it's been a very busy time at Living and now the countdown is on to next week's gala event.
Celebrating its 25th anniversary, these legendary awards recognise the best in the fields of advertising, marketing, digital and social media, events, PR, content and visual identity in the financial services sector.
Our remit as the agency of record has included everything from the creation of the event branding, digital assets and advertising, through to the finalists' book and the signage at the venue, which will be held on May 9th at the Ziegfeld Ballroom in New York City.
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Our inaugural Living Ratings roundtable in London attracted marketing and digital experts from a number of Magic Circle and leading UK and global law firms for a lively debate on the challenges and opportunities for these businesses’ brands, content, websites and social channels.
Hosted by our CEO, Kate Shaw and Executive Creative Director, Duncan Shaw, the session started with a recap of our latest Living Ratings research on the sector – the brand and digital intelligence of the world’s leading law firms 2019 and was followed by a highly engaging discussion on a number of topics ranging from brand and website functionality and content, through to fully understanding target audiences and the future of a law firm website.
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This week saw the launch of the new home page for global law firm Reed Smith, designed by our team in London.
The journey began with our digital diagnostic of the firm’s website; a deep investigative dive into every aspect of the site to understand where improvements needed to be made. The output was a roadmap of actionable recommendations that enabled Reed Smith to prioritise developments of which the home page and navigation system was of utmost importance. Why did we need to focus on these two elements first? Well, because the home page wasn’t expressing the firms all-important point of difference and equally it was felt that the primary navigation was a challenge to use.
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