Dianomi. Right place, right time, right content. 05 August 2020

Technology specialist Dianomi is a global leader in high quality online native advertising for the financial services and technology sectors, as well as B2B corporate clients. They approached Living to bridge the gap between what their previous brand looked like and represented and who they have become today as a standout competitor.

Our strategy team dove right in, conducting discovery workshops with Dianomi’s team, interviewing several of their key global clients, and undertaking a critical-eyed competitive review. We quickly established that Dianomi’s ‘unfair advantage’ was their advertising technology itself, which ensures that the right content is seen in the right publication, at the right time, by the right audiences.

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Animating T. Rowe Price’s ESG integrated investing story 30 July 2020

Walking an institutional audience through your multi-stage investment process can be a tall order – and holding their attention the whole time even taller. Layer in the fact that your process involves a proprietary system specific to the hyper-focused ESG space and you have a critical challenge to solve.

That’s why global asset manager T. Rowe Price turned to Living for help in creating an engaging, standout animated video to tell the story of their Responsible Investing Indicator Model. RIIM builds environmental, social and ethical profiles of more than 14,000 securities, allowing T. Rowe Price to use this data as the building blocks of an investment thesis – alongside financial, economic and industry related insights. Overall, T. Rowe Price uses RIIM to drive a three-step process for integrating ESG factors into their investment recommendations and decisions.

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Living wins Platinum and Gold Hermes Awards 2020 21 July 2020

We are delighted to announce that our recently launched websites for law firms Travers Smith and Potter Clarkson have won two prestigious Hermes Creative Awards 2020.

Winning a Platinum Award for our innovative and un-lawyer-like digital experience for Travers Smith, their new site positions the firm as one that integrates totally with their clients’ world and reflects the collective intelligence and culture of the firm. Visit the site at https://www.traverssmith.com/

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True inspiration: creating a brand to support international refugees 13 July 2020

To help address the escalating refugee resettlement crisis in Africa and the Middle East, partners at Reed Smith, one of our global law firm clients, established an organisation called Lamp, Lifeboat, Ladder. Its aim is help refugees transition to new lives in Canada by encouraging support from corporations, foundations, faith-based organisations and individuals.

We were asked to help their mission by creating a brand identity that would inspire potential donors and supporters to get involved with the project. We set out to create an identity that veered away from the tragedy of the situation and would instead amplify the positivity of what the initiative would achieve.

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AI brand rocks the asset management world 06 July 2020

Following the introduction of Quantumrock’s new brand earlier this month, we’re delighted to announce the launch of the firm's new website, www.quantumrock.ai, strategised, planned, designed and developed by our team.

Quantumrock is an asset management firm at the forefront of a massive shift towards fully machine-powered trading solutions. Over the last four years the firm has established a proprietary artificial intelligence and machine learning platform empowering their entry onto the global market stage with institutional clients across Asia, Europe and the US.

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Reimagining SSGA’s Defined Contribution content 01 July 2020

A critical component of SSGA’s content strategy to engage its institutional audiences – as well as to equip its internal account teams – is The Participant, a printed magazine packed with Defined Contribution (DC) insight, mailed to client offices and used at face-to-face meetings.

But it’s a global pandemic. There are no in-person meetings, and people are working from home around the world. So what do you do?

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