The power of know 10 November 2022
Our disruptive and eye-catching brand for technology firm IDentifi picked up three awards at last week's Transform Awards North America, with judges describing it as 'a great identity and positive brand based on real consumer and competitive insight.'
The power of know
Recognising a sea change in the advertising industry, the media division of Publishers Clearing House (PCH Media) needed a separate B2B brand and platform to help brands build their own first-party data strategy to authenticate, enrich, and measure access to consumers in a new privacy-first, cookie-less world.
The Living team created the name, brand strategy and visual identity for IDentifi that won awards for:
- Best visual identity from the TMT sector
- Best brand development project to reflect change of mission, values or positioning, and
- Best strategic or creative development of a new brand.