Dianomi. Right place, right time, right content. 05 August 2020
Technology specialist Dianomi is a global leader in high quality online native advertising for the financial services and technology sectors, as well as B2B corporate clients. They approached Living to bridge the gap between what their previous brand looked like and represented and who they have become today as a standout competitor.
Our strategy team dove right in, conducting discovery workshops with Dianomi’s team, interviewing several of their key global clients, and undertaking a critical-eyed competitive review. We quickly established that Dianomi’s ‘unfair advantage’ was their advertising technology itself, which ensures that the right content is seen in the right publication, at the right time, by the right audiences.Read more