Opportunity knocks for law firms. Part 4. Brand purpose 29 April 2021
In the last of our 'Opportunity knocks for law firms' series, we take a look at brand purpose and what this actually means in practical terms.
Brand purpose are two words that have floated around for years with few people really understanding what they mean. Well, 2020 changed all that and brands that demonstrated actionable brand purpose came to the fore – the likes of Amazon, Zoom and numerous other tech-based platforms.
These firms are all very clear what they stand for and…Read more