WeChat, WeCan, WeDo 11 April 2019
Reaching new audiences in the world’s second largest economy.
If you’re reading this in China, chances are you’ll have an app called WeChat on your phone. A few years back, 90% of its users were based in the PRC, after all. Now it’s spreading its wings – and its digital ambitions. Today, this all-conquering smartphone ‘SuperApp’ offers so much more than chat... and with the right content strategy could be a valuable gateway to connecting with a young, increasingly affluent and mobile-savvy audience in the world’s second largest consumer market.