X leaves us questioning Y 12 September 2023
After a brand launch, whether it’s a refresh, or revolution, there’s one question you don’t want your audience to ask… Why? Leave your audience in no doubt why you’ve changed.
Change without progress
Change. It’s happening a lot in the design world. But, is the need for change a reaction to peers changing, a necessity to revitalise a tired brand or reflective of a step-change in the business? Whatever the reason, a rebrand needs to stand for progress, not a perfunctory exercise.
Everything Must Go?
Really? Even if it ain't broke’? We’re finding now more than ever that rebrands don’t always start from scratch.