Cracking the code of successful brands 01 December 2021

Are the sensory elements of your brand distinctive enough that they serve you as a “brand code”?
Globally renowned marketing professor Mark Ritson describes brand codes as “things that loyal customers associate with the brand and, immediately on encountering them, they recognise the brand in question, even when the logo is yet to appear.” At Living Group, we invoke an indicative strength test and challenge our clients to cover the logo on their website and admit whether or not their homepage is identifiably theirs.

 

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Feeling in the dark about Dark Mode? 13 October 2021

The latest website enhancement to catch people’s attention is Dark Mode, a smart, user-friendly option that Living has been highlighting to our clients for over the past year, along with other ADA-based requirements and recommendations.

Quite simply, Dark Mode allows your website visitors to choose a dark background with lighter colours for any text. It has been found that viewing darker backgrounds helps to reduce eye strain from the blue light of computer screens – something people have become more conscious of with the proliferation of online, virtual meetings.

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Opportunities for professional services firms. Part 4. Be bold 24 August 2021

In final segment of our 'Opportunities for professional services firms' series, we talk about being bold in all you do.

As we look ahead to a post-pandemic business world, let’s not accept how things had been done previously. Marketing professionals proved to be quite agile last year, adapting quickly as the world embraced new technologies not widely utilised before. The transformation to digital was accelerated across industries, and communications tactics like virtual events and podcasts became commonplace, with the best ones thriving and building invaluable audience loyalty

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Opportunities for professional services firms. Part 3. Give access to value 17 August 2021

In the third part of our 'Opportunities for professional services firms' series, we share our insight on your insights.

Be prepared to give away some of your intellectual property – no strings attached. By offering a slice of thought leadership – without asking for anything in return (like that heavy-handed lead-generation contact form), you’ll be burnishing a reputation as a subject matter expert, confident in your leadership position.

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Opportunities for professional services firms. Part 2. Show empathy 10 August 2021

In the second of our 'Opportunity knocks for law firms' series, we talk about empathy and what impact this has on the professional services sector.

Client-centricity is the embodiment of empathy. When you focus on clients at the core of all your decision-making, you will naturally develop a digital experience that considers all of their needs. And your brand will proactively reflect how you can deliver your value proposition.

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Opportunities for professional services firms. Part 1. Offer dynamic transparency 04 August 2021

Having been cowed by a global pandemic, challenged by the daunting demands of digital transformation, and squeezed by disruptive competition, clients are looking for a professional services firm to lead them forward.

It’s up to you to muster the courage to advocate for your clients’ best interest and blaze ahead with a new and improved digital experience. You have the confidence in your brand as a North Star to clear a path through the uncertainties that still surround us. (And if you don’t have that level of confidence in your brand, it’s time for a brand refresh to re-evaluate your positioning, value proposition and purpose; without a fortified brand, you cannot lead.)

Leaders take action
Based on our findings in this year’s Ratings, there are four distinct opportunities for you to improve your brand and digital intelligence…

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