Scoring the digital brands of wealth managers 02 August 2018
We recently completed our inaugural Living Ratings of the wealth management sector. Assessing the websites and social media channels of the largest wealth managers in the U.S., we looked at how they engage with highly coveted individual investors online. While their marketing efforts include potent websites, enhanced content, and focused digital communications, there is as much disappointment as there is surprise. Larger players fall short in important categories and smaller contenders demonstrably punch above their weight.
Regardless of their current ranking, each firm in our report can seize the opportunity to improve their digital branding by investing in best practices that define online leaders across financial and professional services sectors.Read more