Brand intelligence, now more than ever 17 March 2020
We live in unprecedented times – for all of us as global citizens – and especially for those of us in marketing. With an accelerating pandemic, volatile financial markets, empty calendars from cancelled events, and employees around the world working from home – we face an uncertain, but certainly uphill battle to keep our brands relevant and our messages engaging.
What does this mean for businesses and their brands?
Without human interaction – a core component of any firm’s brand – the visual and verbal components will need to go into overdrive to make up for this shortfall.
Take for example a law firm, where often Partners themselves constitute a core part of the brand. What happens when they can’t meet with current or prospective clients or network on a daily basis? Where do clients go then for this interaction?Read more