Developing digital acumen
02 April 2019
In our latest Law Firm Ratings, we discuss the potential of brand intelligence for law firms. Equally important to brand is digital acumen, and the thoughtful use of a law firm’s digital footprint will help amplify their brand.
In a sector where evidence is critical, our latest Law Firm Ratings show that the leading firms use their websites to deliver to their target audiences issues-based insights, case studies, tools and well-structured people pages, written with one client-first tone of voice and available in a variety of media, not just endless screens of text. However, these law firms are the few amongst the many, with the vast majority serving up bland cookie cutter and indistinguishable content that fails to engage or inspire.