Living Ratings of Asset Managers 2026 launch

This year’s research shows progress across the asset management industry. More than 14% of firms show evidence of a restructured or refreshed digital presence, with clearer journeys, better organized content and more consistent brand experiences.

But stronger presence is only the starting point.

The theme for Living Ratings of Asset Managers 2026, “Brand presence. Brand preference.”, examines the next stage of digital maturity. As firms improve structure and discoverability, differentiation increasingly depends on stronger storytelling, clearer meaning and a distinctive point of view.

Because being present does not mean being preferred.
At this year’s virtual event, Kate Shaw, Chief Executive Officer at Living, shared the latest findings and revealed the Top 20 global asset managers for 2026, alongside a discussion of the trends shaping brand and digital performance across the industry.

Missed the event? This year's webinar recording will be coming soon and in the meantime you can see which firms made the Top 20.

The full Living Ratings of Asset Managers 2026 report, ranking the Top 100 global asset managers, will launch in early October.

Want to see where your firm ranks?

Get in touch with Mark Stephenson to arrange a tailored Ratings consultation.