Brand presence. Brand preference. Living Ratings of Asset Managers 2026

On September 17 at 12:00 PM EDT / 5:00 PM BST, Living Group will partner with the Financial Communications Society (FCS) for a free virtual event revealing the findings of Living Ratings of Asset Managers 2026.

Hosted by Living Group CEO Kate Shaw, the session will explore how asset managers are strengthening their digital presence and where the next opportunity lies: turning that presence into brand preference.

Brand presence. Brand preference.

The 2026 ratings show that asset managers are getting better at showing up. Digital estates are becoming more structured, content is better organized, journeys are clearer and firms are creating a stronger, more consistent brand presence.

But presence is only the starting point.

As digital experiences become more structured and increasingly optimized for search, AI and discoverability, the opportunity is to make that structure work harder for the brand. Moving beyond information, functionality and findability means creating stronger storytelling, clearer meaning and a more distinctive point of view.

Because being present does not mean being preferred.

Brand preference is created when clients understand not just what a firm offers, but why it matters, what it stands for and why they should choose it over someone else. The session will explore why the next stage of digital maturity is about turning digital presence into brand preference.

Benchmarking brand and digital intelligence

Living Ratings benchmarks the brand and digital intelligence of the world’s leading financial, professional services and technology firms, identifying the trends, best practices and firms setting the standard for digital performance.

The event on September 17 will reveal the Top 20 global asset managers for 2026, ahead of global Top 100, and full Living Ratings of Asset Managers 2026 report, launching in early October.

Register for the free virtual event and discover which asset managers are turning brand presence into brand preference.