Five times shortlisted: Sheppard recognised at the Transform Awards North America

The project began with a brief for a new website but evolved into a broader brand transformation. In-depth research, combining lawyer interviews and focus groups with client feedback, revealed an opportunity to more clearly express what clients and lawyers value most: thoughtful advice, plain-spoken guidance and relationships built on trust, transparency and collaboration.

Those insights shaped a refreshed brand narrative and values centred on true partnership, alongside the move from Sheppard Mullin to the more concise public-facing name, Sheppard. A new visual identity and digital experience brought the positioning to life, creating a confident and contemporary expression of the firm while retaining the strength of its nearly 100-year legacy.

The work has been shortlisted for:

• Best internal communications during a brand development project
• Best digital transformation
• Best visual identity from the professional services sector (legal and accountancy)
• Best brand development project to reflect a change of mission, values or positioning
• Best creative strategy (business)

Now in its 12th year, the Transform Awards North America recognise excellence in creativity and strategy across the entire brand development process, providing a benchmark for outstanding brand work across the region.

The winners will be announced at the Transform Awards North America gala dinner in New York City on October 13, 2026.

Is your brand ready for what comes next?

Reach out to Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong to learn more about how we can help your firm rebrand with purpose.