Our 'Top 100' Global Asset Managers for 2026
Each of the 'Top 100' Global Asset Managers rated and ranked.
Welcome to the Living Ratings of Asset Managers 2026
Brand presence. Brand preference.
This year’s research show that asset managers are getting better at showing up. With over 14% of firms showing evidence of a restructured or refreshed digital presence, digital estates are becoming more structured, content is better organized, journeys are clearer and firms are creating a stronger, more consistent brand presence.
But presence is only the starting point.
As digital experiences become more structured, and increasingly optimized for search, AI systems and discoverability, the real opportunity is to make that structure work harder for the brand. That means building beyond information, functionality and findability to create stronger storytelling, clearer meaning and a more distinctive point of view. Because being present does not mean being preferred.
Brand preference is created when clients understand not just what you offer, but why you matter, what you stand for and why they should choose you. Our new proprietary Living Ratings lens, Brand Preference Potential, is designed to measure the signals that help create that preference.
The next stage of digital maturity is therefore not simply about improving presence. It is about turning digital presence into brand preference.
We hope you enjoy our interactive digital research report for the Living Ratings of Asset Managers and if you have any feedback or questions, please do not hesitate to drop me a line.
Kate Shaw
Co-founder and Chief Executive Officer, Living Group
Would you like to learn more?
If you are interested in scheduling a meeting with our research and creative specialists to gain insights into your firm's performance or to explore how your brand and digital presence could benefit from a tailored Ratings analysis, please reach out to Mark Stephenson.
Our methodology
In June, July and August 2026, our analysts reviewed the brand and digital intelligence of the world’s leading asset managers – source: © IPE Top 500 Asset Managers, published in June 2026.
Each of the 100 firms was rated through the eyes of an intermediary and measured against 100+ criteria, including several new metrics covering engagement (website functionality and the social media channels used) and evidence (brand and content on website and social media).
As LLM-driven search and discovery becomes increasingly influential, we also dedicated several new metrics to review brand and content visibility across artificial intelligence models.
With digital experiences playing a crucial role in conveying the essence of a brand, our analysis highlights how effectively these asset managers communicate their identity, purpose and value through their digital channels.
Explore the results
We reveal the 'Top 100' leaders in engagement, and leaders in evidence.
Engagement data and our leaders
Who are the 2026 engagement leaders in the asset management industry?
Evidence data and our leaders
Which asset managers are leading when it comes to brand and content?
An in-depth look at our 'Top 5' rated Asset Managers
No. 1
AllianceBernstein
Turning expertise into practical value
No. 2
Nuveen
Consistency at scale
No. 3
Aviva Investors
Making information stand out
No. 4
State Street Investment Management
Distinctively positioned for intermediary utility
No. 5
Neuberger
A digital reset with impact
More Living Ratings reports
Living Ratings of Asset Managers 2024
Living Ratings of Asset Managers 2023
Living Ratings of Asset Managers 2022
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