Brand & digital diagnostic

Enhance your brand and digital impact

Evidence-based insight, powered by Living Ratings™, to enhance your firm's brand and digital intelligence.

Your brand and website are major investments in both time and budget. As the front door to your firm, they should create an engaging digital experience that brings your brand to life, builds trust with prospects and clients, and sets you apart from your competitors.

Often, the first step to success is undertaking a comprehensive brand and digital diagnostic. Whether you need an evolution to keep pace with competitors or a revolution to drive tactical change, Living Ratings™ provides three levels of benchmark and advisory reporting tailored to your ambitions.

Our 'Snapshot Benchmark' offers a fast, high-level view of your market position, while the 'Profile Diagnostic' delivers a deeper competitive analysis with actionable recommendations. For firms seeking transformational change, the 'Bespoke Advisory Diagnostic' provides a comprehensive strategic roadmap across brand, digital, content, SEO, AEO and GEO.

Each bespoke report combines objective evidence with clear strategic direction, helping you improve your brand and digital intelligence with confidence.

The deeper dive

Powered by Living Ratings, our proprietary research, we undertake a comprehensive review of your brand, website, and social media channels to identify shortfalls and gaps, recommending the steps required to reach the full potential of your digital intelligence.

Our report will show you how to balance the effectiveness of your digital Engagement (web functionality and social channels used) and your online Evidence (brand and content). With a keen understanding of the personas of your audiences, we will deliver actionable analysis.

Benchmark and advisory includes:

Engagement

Analysis of how your website and social media channels perform against a set of proven and proprietary benchmarks.

Evidence

Review of your brand and digital content across your website and social media channels to ensure that any future generated content receives the maximum exposure with you target audience.

Technical audit

An independent audit of your CMS platform and technical infrastructure to ensure it's the right fit for your business and future goals.

<p><strong>An analysis of keywords, benchmark rankings against competitors to identify growth opportunities while auditing site speed, sitemap and schema. We also assess AI visibility across Google AI Overview and ChatGPT.</strong></p>

SEO, AEO and GEO

An analysis of keywords, benchmark rankings against competitors to identify growth opportunities while auditing site speed, sitemap and schema. We also assess AI visibility across Google AI Overview and ChatGPT.

Social media

Review of your social media channels to see if your social media strategy aligns with your content strategy.

Actionable recommendations and results

Just as every client engagement is bespoke, your report will be customised with current ratings, benchmarked against sector leaders and your key competitors. Driven by your needs and brief, the report covers everything from the advantages of smart SEO and GEO, and the articulation of brand values, to amplifying the human connectivity of your firm. Your bespoke digital diagnostic provides you with evidence to change and the steps you need to take to implement best practice.

If you would like a diagnostic for your firm's brand and digital presence, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.