Gittings Global

Challenge

Gittings Global delivers world-class visual content that strengthens brand identity through a network of expert photographers, and a premium, concierge-level service. Despite this, its brand perception was anchored in headshots – failing to reflect its broader capabilities in reportage, film, and consultancy, or its operational scale and sophistication. 

Living was tasked with repositioning Gittings Global as a modern, full-service visual partner, and translating that into a cohesive brand and digital experience.

Solution

We began with a discovery phase combining client interviews and internal workshops to identify both Gittings’ true differentiators and the gap between perception and reality.

This revealed four core brand principles: omnipresence, trusted partnership, efficiency, and excellence. Building on these, we developed a clear messaging strategy – redefining the tone of voice, value proposition, and core narrative to reflect Gittings’ expanded offer and global capability.

We then created a new visual identity system, ‘Pulse’, anchored by a dynamic logo that expresses global connectivity and constant motion.

Digitally, we designed a new website that brings the brand to life – showcasing the full breadth of services while reinforcing Gittings’ precision, technical expertise, and seamless client experience.

Result

Gittings Global now presents as a confident, contemporary partner – defined by scale, precision, and operational excellence.

The new brand shifts perception beyond headshots, positioning the business as a versatile, global visual agency. The website translates this into a clear, intuitive experience that mirrors the efficiency and quality of its service.

See their new brand in action.

“What made this project so exciting was the creative partnership at the heart of it. The Gittings team had a deep understanding of their business and a real appreciation for the role brand can play. Our goal was to reflect not just their scale and expertise, but the creativity that underpins everything they do.”

Stephane Isaacs, Client Services Director, Living Group