Troutman Pepper Locke

Cohesive content and proof-led brand

The website combines a cohesive, well-rounded content strategy with an intuitive user experience and logical navigation – resulting in a new digital presence comprehensive in scope, with strong calls to action and a structure that makes breadth of expertise easy to explore.

The website is wrapped in a distinctive brand language that clearly communicates Troutman’s commitment to exceptional legal work, while also demonstrating a strong awareness of what sets the firm apart in its approach within a crowded legal sector.

A particular strength is the firm’s highly evidence-led approach to communication across all content areas, with proof points, achievements and client success stories used consistently to reinforce credibility and impact.

Find out more at https://www.troutman.com

71.83%

in Engagement
80.83%

in Evidence
76.33%

Overall score

Key features

Engagement

Dedicated interactive tools and topical resource trackers
Full utilisation of LinkedIn functionality
Frictionless user experience

Evidence

Strong curation of sectors and services for a more engaging UX
Spotlighting of awards and recognitions
Client-first approach to content and messaging