No. 1
Hogan Lovells
Setting the bar
No. 3
Akin
With a commitment to highlighting the brand, people and story behind exceptional legal work, Akin remains in the top 5.
Character with clarity
Akin is a firm that knows the power of making their character known up-front. With a digestible site that marries modular-based functionality with strong visual design, Akin proudly spotlights its distinct value proposition, expert team and culture from the outset. The result is a fully informative website with curated content choices, particularly for their sectors and services.
Akin’s people are highlighted through excellent biography pages that bring key information to the forefront while surfacing the firm’s humanity.
The site also makes fantastic use of imagery – from pictorial search results to the site-wide implementation of proprietary graphics – and their executive order tracker is a great example of how firms can move quickly to produce quality topical content reflecting a client-centric approach.
The firm delivers on social media as well with a curated balance of issue-led content, firm achievements and featured people profiling.
Find out more at https://www.akingump.com
-
72%
in Engagement
-
90.83%
in Evidence
-
81.42%
Overall score
Key features
Engagement
- Intuitive search functionality with pictorial results
- Clean site navigation
- Good use of related content and calls to action
Evidence
- Informative and succinct team biographies
- Strong use of proprietary imagery
- Robust and intuitive alumni hub
Akin's scores in detail
- = Sector Leader
- = Akin
- = Sector Average
Digital Snapshot
An in-depth look at our 'Top 5' law firms
No. 2
Reed Smith
A user-centric digital experience
No. 3
Akin
Character with clarity
No. 4
Sheppard
Crafted brand expression, elevated
No. 5
Troutman Pepper Locke
Cohesive content and proof-led brand
More Living Ratings reports
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