No. 2

Reed Smith

With a refreshed digital presence and reinvigorated brand, Reed Smith has risen through the ranks to our #2 spot in 2026.

A user-centric digital experience

The firm has made a clear investment in its website as a primary expression of brand and client experience, resulting in a digital platform that is as content-rich as it is visually distinctive.

A standout for the firm is their commitment to fully optimising their content architecture, with intuitive navigation, clear page taxonomy and a thought leadership hub that enables topic-driven search while offering individual resource hubs for their podcasts, blogs, and beyond.

Reed Smith demonstrates a compelling, evidence-led approach to content communication, with key statistics supporting its internal culture propositions, alongside a fully developed Careers section and a People page that makes full use of the available digital real estate.

The firm’s dedication to elevating their content carries over to their social channels, where animation, video and design play a key role in portraying a firm that prioritises client service and operational excellence.

Find out more at https://www.reedsmith.com

  • 81.33%

    in Engagement

  • 86.67%

    in Evidence

  • 82.08%

    Overall score

Key features

Engagement

  • Intuitive UX considerations
  • Full utilisation of social channels
  • Consistent use of related content and calls to action

Evidence

  • Exceptional home page content structure
  • Consistent use of content hubs for resource discovery
  • Digestible and clean page taxonomy

Reed Smith's scores in detail

Website engagement
Sector Leader 81.8%% 81.8%%
Reed Smith 73.0%% 73.0%%
Sector Average 61.4%% 61.4%%
Social engagement
Sector Leader 100%% 100%%
Reed Smith 100%% 100%%
Sector Average 65% 65%
Website evidence
Sector Leader 95% 95%
Reed Smith 88% 88%
Sector Average 55.5% 55.5%
Social evidence
Sector Leader 100% 100%
Reed Smith 80% 80%
Sector Average 67.4% 67.4%
  • = Sector Leader
  • = Reed Smith
  • = Sector Average

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