No. 2
Reed Smith
With a refreshed digital presence and reinvigorated brand, Reed Smith has risen through the ranks to our #2 spot in 2026.
A user-centric digital experience
The firm has made a clear investment in its website as a primary expression of brand and client experience, resulting in a digital platform that is as content-rich as it is visually distinctive.
A standout for the firm is their commitment to fully optimising their content architecture, with intuitive navigation, clear page taxonomy and a thought leadership hub that enables topic-driven search while offering individual resource hubs for their podcasts, blogs, and beyond.
Reed Smith demonstrates a compelling, evidence-led approach to content communication, with key statistics supporting its internal culture propositions, alongside a fully developed Careers section and a People page that makes full use of the available digital real estate.
The firm’s dedication to elevating their content carries over to their social channels, where animation, video and design play a key role in portraying a firm that prioritises client service and operational excellence.
Find out more at https://www.reedsmith.com
-
81.33%
in Engagement
-
86.67%
in Evidence
-
82.08%
Overall score
Key features
Engagement
- Intuitive UX considerations
- Full utilisation of social channels
- Consistent use of related content and calls to action
Evidence
- Exceptional home page content structure
- Consistent use of content hubs for resource discovery
- Digestible and clean page taxonomy
Reed Smith's scores in detail
- = Sector Leader
- = Reed Smith
- = Sector Average