No. 1
Hogan Lovells
Setting the bar
No. 4
Sheppard
With a remarkable leap from 90th place in 2025, Sheppard’s recent rebrand has shot them into the upper echelons of the rankings.
Crafted brand expression, elevated
Sheppard has made a clear statement through their digital presence this year, constructing a website that feels distinctive, calm and thoughtful across the board.
The home page serves as a confident expression of the firm’s brand, bringing its culture, values and identity to the fore while showcasing a strong breadth of content. Internal culture messaging is reinforced through evidence and testimonials, creating the cohesive and credible picture of a firm with an assured sense of self.
Sheppard have scored highly across user experience categories, with full curation of their sectors and services and great consideration given to developing a fluid and seamless user journey throughout the site. The firm makes great use of content hubs, channels, and an accessible modular-based page taxonomy.
Sheppard’s relaunched visual identity has carried over to their social channels, where consistently strong design accompanies issue-led thought leadership and people spotlighting.
Find out more at https://www.sheppard.com
-
73.67%
in Engagement
-
85.83%
in Evidence
-
79.75%
Overall score
Key features
Engagement
- Accessibility accommodations offered
- Robust filtering functionality on insights hub
- Clean and decluttered primary navigation
Evidence
- Explicit showcasing of the core values, culture, and value proposition
- Crafted brand messaging and tone of voice
- Distinctive visual language deployed
Sheppard's scores in detail
- = Sector Leader
- = Sheppard
- = Sector Average
Digital Snapshot
An in-depth look at our 'Top 5' law firms
No. 2
Reed Smith
A user-centric digital experience
No. 3
Akin
Character with clarity
No. 4
Sheppard
Crafted brand expression, elevated
No. 5
Troutman Pepper Locke
Cohesive content and proof-led brand
More Living Ratings reports
Living Ratings of Asset Managers 2025
Living Ratings of Law Firms 2025
Living Ratings of Asset Managers 2024
Related insights
News
A clearer, more confident Reed Smith
News
Hill Dickinson. A law firm brand that’s focused on you
News