Hogan Lovells Cadwalader. A landmark merger, brought to life online

The combination of Hogan Lovells and Cadwalader forms one of the most powerful presences in the legal sector, with 3,100 attorneys and more than 900 partners across the Americas, EMEA, and APAC, serving the G20 economies. It unites Hogan Lovells' strength in highly regulated sectors, corporate M&A, regulatory, IP, and litigation with Cadwalader's market-leading finance and capital markets practice. A merger of this scale called for a digital presence to match, and a new brand identity built for a transatlantic platform anchored in the world's most important financial centers.

Hogan Lovells Cadwalader led the new digital rebrand with the pages that carry the most weight. The homepage tells the merger story; the biographies put the firm's people front and center. Launching these ahead of the wider site gives clients, in-house counsel, and prospective talent a reason to engage from day one. Living Group was the digital brand partner, translating the new identity into its strongest expression online and shaping the direction for the rebrand still to come.

The homepage was designed from the ground up as a distinctive, modern, and premium expression of the new brand. A single hero statement leads, supported by a sharp articulation of what the firm is famous for, with a content flow that guides each visitor to the firm's strengths and the story behind them.

Built to showcase the firm and its people

The biography pages give the firm's lawyers genuine prominence, putting expertise and personality in the foreground where a firm of this caliber belongs. Movement and interactivity bring energy across both the homepage and biographies, signaling a firm as progressive in its digital presence as it is in its practice.

The result

A homepage and biography experience that announces a new force in the legal market from the first scroll, and sets the standard for the full website rebrand ahead. Hogan Lovells Cadwalader now has a digital presence equal to the firm behind it, and built for a global economy.

View our latest work for Hogan Lovells Cadwalader here. 

Is your website ready for your firm's next chapter?

Connect with Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.