J.P. Morgan Private Bank

Evidence-led advisory

J.P. Morgan Private Bank ranks second with a digital experience that reflects the scale of the institution while giving users clear routes into its expertise.

The site is strongest in the way it organizes a broad and complex proposition. Investing, planning, lending and family office content are presented through a clear information architecture, supported by capability pages that make strong use of expert commentary, video, FAQs, related insights and podcasts.

A particular strength is the maturity of its content ecosystem. Series content, market perspectives and podcast-led publishing create a sense of regularity and depth, while awards and values-led proof points help reinforce credibility.

The result is a private banking platform that feels comprehensive without becoming difficult to navigate, supported by strong use of Instagram and YouTube to extend the brand’s presence across digital channels.

Find out more at https://privatebank.jpmorgan.com/nam/en/home

70.92%

in Engagement
65.38%

in Evidence
68.15%

Overall score

Key features

Engagement

Excellent information architecture
Informative and active social media channels
Consistently strong signposting and UX considerations

Evidence

High-quality and engaging capability pages
Exceptional use of series content and podcasts
Prominent showcasing of awards and recognitions