Goldman Sachs Private Wealth Management- Leading wealth managers in Living Ratings 2026: Innovation in Digital Engagement

Structured authority made personal

Goldman Sachs Private Wealth Management completes the top five with a polished digital presence that gives structure and specificity to one of the sector’s most recognised brands.

The home page is a clear strength, bringing together awards, culture, advisory capability and the broader Goldman Sachs platform in a way that feels controlled and easy to navigate. The result is a site that quickly establishes credibility while giving users clear routes into the firm’s proposition.

A particular strength is the use of client stories and video. These moments help bring warmth, specificity and human evidence to a brand that could otherwise rely primarily on institutional reputation.

Goldman Sachs also performs strongly in engagement, with robust search, consistent prompting, and a strong YouTube presence helping users move through a substantial content environment with confidence.

Find out more at https://pwm.gs.com/nam/en-us.

72.77%

in Engagement
62.31%

in Evidence
67.54%

Overall score

Key features

Engagement

Intuitive search functionality
Strong YouTube channel with educational content
Consistent user prompting and use of CTAs

Evidence

Exceptional client stories to showcase their work
Best-in-class home page content structure
Prominent use of human photography and video

Goldman Sachs Private Wealth Management's scores in detail

Website engagement

77%

61%

Social engagement

95%

50%

48%

Website evidence

77%

58%

57%

Social evidence

95%

85%

76%

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= Sector Leader
= Goldman Sachs Private Wealth Management
= Sector Average

Digital snapshot

An in-depth look at our 'Top 5' wealth managers

No. 1

Carlyle Global Wealth

Turning institutional expertise into accessible authority

No. 2

J.P. Morgan Private Bank

Evidence-led advisory

No. 3

Bernstein Private Wealth Management

Proof, perspective and point of view

No. 4

EQT Private Wealth

Visual clarity for a complex category

No. 5