No. 1

Carlyle Global Wealth

Turning institutional expertise into accessible authority

A benchmark in digital sophistication for the wealth management sector

Carlyle Global Wealth leads this year’s ranking with a digital presence that feels sophisticated and well-developed: authoritative without becoming remote, content-rich without feeling overburdened, and sophisticated without sacrificing clarity.

The site is particularly effective in translating the scale and complexity of Carlyle’s private markets expertise into an experience built for discovery. It prioritizes design and fluid UX, with a carefully structured home page, a prominent education area and intuitive routes into themes, capabilities and perspectives.

What elevates Carlyle is the degree to which the experience is grounded in evidence. Senior experts are visible throughout the site, human imagery and video are used with intent, and sustainability, diversity and careers content help give the brand greater institutional depth.

With clear navigation, multilingual functionality and broad utilization of social channels, Carlyle sets the pace for how alternative asset managers can present themselves to the wealth market with both authority and accessibility.


Find out more at https://www.carlyle.com/financial-advisors 

  • 72.31%

    in Engagement

  • 76.15%

    in Evidence

  • 74.23%

    Overall score

Key features

Engagement

  • Multi-language functionality offered
  • Strong Instagram presence
  • Full utilization of LinkedIn

Evidence

  • Exceptional home page content structure
  • Detailed content around sustainability and culture
  • Consistent showcasing of people and a distinctive visual language

Carlyle Global Wealth scores in detail

Website engagement
Sector Leader 77% 77%
Carlyle Global Wealth 70% 70%
Sector Average 61% 61%
Social engagement
Sector Leader 95% 95%
Carlyle Global Wealth 85% 85%
Sector Average 48% 48%
Website evidence
Sector Leader 77% 77%
Carlyle Global Wealth 73% 73%
Sector Average 57% 57%
Social evidence
Sector Leader 95% 95%
Carlyle Global Wealth 95% 95%
Sector Average 76% 76%
  • = Sector Leader
  • = Carlyle Global Wealth
  • = Sector Average

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