The Top 35 Industry Leaders

Top ranked firms

Each of the 35 firms was rated through the eyes of a wealth manager's external target audience and measured against 100+ criteria, including several new metrics covering engagement (website functionality and the social media channels used) and evidence (brand and content on website and social media). Below reveals each firm's engagement, evidence and total score, along with their ranking and classification.
 
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No. 1

Carlyle Global Wealth

Overall score: 74.23%

Engagement 72.31%
Evidence 76.15%
  • = Engagement
  • = Evidence
No. 2

J.P. Morgan Private Bank

Overall score: 68.15%

Engagement 70.92%
Evidence 65.38%
  • = Engagement
  • = Evidence
No. 3

Bernstein Private Wealth Management

Overall score: 67.85%

Engagement 63.38%
Evidence 72.31%
  • = Engagement
  • = Evidence

Key

  • Determined
  • Energetic
  • Focused
  • Lacklustre
2026 Rankings Firm name Group Score /1200 Overall % score Category
4
EQT Private Wealth Alternatives - Wealth 881 67.77%
E
5
Goldman Sachs Private Wealth Management Private Banks 878 67.54%
F
6
BNY Wealth UHNW Private Wealth 872 67.05%
E
7
Hamilton Lane Alternatives - Wealth 860 66.15%
E
8
Aspiriant UHNW RIAs & Advisory 859 66.08%
E
9
Blackstone Private Wealth Alternatives - Wealth 852 65.54%
E
10
Neuberger Wealth UHNW Private Wealth 837 64.38%
E
11
Brookfield Alternatives - Wealth 812 62.48%
F
12
Apollo Alternatives - Wealth 809 62.23%
E
13
Creative Planning UHNW RIAs & Advisory 795 61.15%
F
14
Blue Owl Private Wealth Alternatives - Wealth 785 60.38%
E
15
Morgan Stanley Private Wealth Management Private Banks 779 59.92%
L
16
Cerity Partners UHNW RIAs & Advisory 777 59.77%
L
17
UBS Wealth Management Private Banks 772 59.38%
L
18
Northern Trust UHNW Private Wealth 766 58.92%
L
19
Cambridge Associates UHNW Private Wealth 763 58.69%
L
20
Ares Wealth Management Alternatives - Wealth 754 58.00%
L
21
Glenmede UHNW Private Wealth 752 57.87%
L
22
KKR Alternatives - Wealth 749 57.62%
L
23
Fiduciary Trust International UHNW Private Wealth 743 57.12%
L
24
Citi Private Bank Private Banks 740 56.92%
L
25
Pathstone UHNW RIAs & Advisory 731 56.23%
L
26
Rockefeller Capital Management UHNW Private Wealth 720 55.35%
L
27
AlTi Tiedemann Global UHNW RIAs & Advisory 712 54.77%
L
28
Bank of America Private Bank Private Banks 706 54.31%
L
29
Cresset UHNW RIAs & Advisory 696 53.50%
L
30
Wilmington Trust UHNW Private Wealth 684 52.63%
L
31
WE Family Offices UHNW RIAs & Advisory 661 50.85%
L
32
Hightower Advisors UHNW RIAs & Advisory 638 49.08%
L
33
Corient UHNW RIAs & Advisory 634 48.77%
L
34
TPG Alternatives - Wealth 633 48.69%
L
35
Bessemer Trust UHNW Private Wealth 569 43.77%
L

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