04/23/2026

Gittings Global reframes its brand for growth

Living has crafted a vibrant new brand and digital experience for Gittings Global, helping reposition corporate photography specialists as world-class visual content creators.

As Gittings Global has grown, it needed a clearer and more consistent identity to match its international reach and tech-driven services. Its brand perception was heavily anchored in headshots, failing to reflect its broader capabilities in reportage, film, and consultancy – or the scale and sophistication of its technology. 

Our team stepped in to sharpen the brand positioning, create a new visual language, and make the website experience smoother for clients and prospects.

The result is an impactful brand that feels both professional and approachable. The new digital platform also makes it easier for audiences to interact with the business, reflecting the creativity and efficiency Gittings Global is known for.

Key highlights:

  • Clearer value proposition that reflects global scale and wider capabilities

  • Updated visual identity with a more contemporary feel

  • Revolutionised website experience for clients

  • A brand built to support future growth.

The new brand firmly puts Gittings Global in a stronger position as it continues to expand, with a brand that now aligns with the breadth and quality of its work.

Find out more about our brand journey with Gittings Global.

Need to close your brand gap?

Reach out to Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong to learn how we can help your firm’s brand and digital experience stand out.

Gittings Global logo on a photography case Gittings Global website