Centellic

Challenge

When Law Business Research (LBR) and ALM merged to form a new global intelligence and information services group, the opportunity was clear – but so was the challenge. 

The newly combined, powerful business with a world-class product suite needed a name, a voice and a brand that could do justice to what it had become.

Solution

We started where any good brand project starts – with the people inside the business. Discovery research across the combined organisation surfaced a consistent and compelling truth: this business operates at the very centre of the markets it serves. Its platforms are embedded in client workflows. Its data is proprietary. Its events shape market conversations. And its people are what make it all work. What was needed was a brand that said so.
 
The name came first. From our shortlist, one name rose above the rest: Centellic – a composite drawing on Centre, Connected and Intelligence. Precise, distinctive, and built to last.

With the name established, we developed a full messaging suite including an EVP proposition for talent attraction. The brief was clear – human and conversational, serious without being stiff, speaking with its audiences rather than at them. Every word was grounded in what we heard from leaders in the business.

The visual identity brings it all together. A new logo and icon, a considered colour palette, modern typography and a digital-first design language that is authoritative without being cold. The brand is built to reflect not just where Centellic is today, but where it is heading, and giving audiences the signal of clarity and momentum they are looking for.

Result

Centellic now has a name, a message and a brand equal to its ambition – one that unites over 900 people across a global business, signals confidence and market clarity, and sets the stage for the business to truly own its position.
 
It is a brand that knows what it stands for. And it really shows.
 
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