No. 1
AllianceBernstein
Turning expertise into practical value
No. 5
Neuberger
Following a significant refresh of its brand and digital presence, Neuberger rises from #31 in 2025 to enter our top five at #5 this year.
A digital reset with impact
Neuberger completes the top five with a transformed digital presence that gives considerably greater clarity and expression to the scale of its public and private markets expertise.
The most immediate change is visual. Its refreshed digital presence is clean, engaging and notably more sophisticated, using a restrained design system, stronger typography, considered imagery and generous layouts to give the brand greater confidence and distinctiveness. The experience feels contemporary without becoming over-designed.
That improvement extends beyond aesthetics. Investment expertise is substantiated through detailed capability pages, people visibility, case studies and related perspectives, while clear hierarchy and strong search make it considerably easier to move through a broad proposition.
The refreshed identity also gives Neuberger stronger tools with which to communicate its institutional character. Employee ownership, expertise and investment depth are supported by prominent proof points and more deliberate content presentation. Moving from #31 last year to #5 in 2026, Neuberger provides one of this year's clearest examples of how substantive improvements to brand, design and digital experience can materially change the way an established investment business is experienced online.
Find out more at www.nb.com/financial-professionals.
-
72%
in Engagement
-
79.23%
in Evidence
-
75.62%
Overall score
Key features
Engagement
- Intuitive user experience
- High-quality search functionality
- Full utilization of LinkedIn
Evidence
- Client case studies provided
- Dedicated advisor education hub
- Content enhanced by brand and designnhanced by brand and design
Neuberger's scores in detail
- = Sector Leader
- = Neuberger
- = Sector Average
Digital snapshot
An in-depth look at our 'Top 5' asset managers
No. 2
Nuveen
Consistency at scale
No. 3
Aviva Investors
Making information stand out
No. 4
State Street Investment Management
Distinctively positioned for intermediary utility
No. 5
Neuberger
A digital reset with impact
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