Living Ratings Online

Digital leadership through different lenses

Looking beyond the overall rankings

The overall rankings reveal the sector's digital leaders. Our sub-categories provide a more focused view, benchmarking firms against their closest peers across the USA and Canada, the UK and Europe, Private Equity, Bank Affiliated and Insurance Affiliated groups.

These comparisons show that digital leadership is not defined by scale or structure alone. The strongest firms combine a distinctive brand presence with useful experiences, credible evidence and content that gives audiences a reason to choose them.

Our Brand Preference Potential lens adds another important perspective, highlighting the firms whose digital ecosystems are creating the strongest conditions for recognition, memorability and preference.

The firms performing strongly combine clear brand meaning, distinctive expression, quality storytelling, credible proof and richer digital experiences to create a more compelling reason to choose them.

Brand Preference Potential Index

BPP rank Firm name Ratings score BPPI score
1 Brookfield Asset Management 73.59% 95.31%
2 Aviva Investors 80.34% 93.51%
3 BlackRock 75.58% 92.14%
4 Nuveen 80.57% 90.70%
5 Russell Investments 75.55% 89.13%
6 AllianceBernstein 84.58% 88.00%
7 BNY Investments 67.82% 86.63%
8 Janus Henderson Investors 74.77% 86.56%
9 Neuberger 75.62% 86.50%
10 T. Rowe Price 72.37% 83.51%

USA and Canada Leaderboard

2026 Overall Ratings Rank Firm 2026 IPE Rank Overall Total Score Overall Total Score (%) Category
1 AllianceBernstein 35 1099.6 84.58% Determined
2 Nuveen 23 1047.4 80.57% Determined
4 State Street Investment Management 4 1019.1 78.39% Determined
5 Neuberger 59 983.0 75.62% Determined
6 BlackRock 1 982.6 75.58% Determined
7 Russell Investments 87 982.1 75.55% Determined
8 J.P. Morgan Asset Management 5 981.0 75.46% Determined
9 Capital Group 7 980.7 75.44% Determined
10 Janus Henderson Investors 66 972.0 74.77% Determined
11 Franklin Templeton 18 968.4 74.49% Determined
12 Carlyle Group 70 960.0 73.85% Determined
13 Brookfield Asset Management 27 956.7 73.59% Determined
14 PIMCO 9 956.4 73.57% Determined
15 Invesco 11 955.8 73.52% Determined
16 Allspring Global Investments 60 949.3 73.02% Determined
17 T. Rowe Price 15 940.8 72.37% Determined
18 Blackstone 26 924.2 71.09% Determined
19 Goldman Sachs Asset Management 6 921.8 70.91% Determined
22 BNY Investments 10 881.6 67.82% Energetic
23 American Century Investments 108 877.8 67.52% Focused

UK and Europe

2026 Overall Ratings Rank Firm 2026 IPE Rank Overall Total Score Overall Total Score (%) Category
3 Aviva Investors 91 1044.4 80.34% Determined
10 Janus Henderson Investors 66 972.0 74.77% Determined
20 Schroders 30 908.3 69.87% Energetic
21 Robeco 126 906.6 69.74% Energetic
24 Vontobel 110 854.8 65.75% Focused
25 Aberdeen Investments 64 851.3 65.48% Energetic
27 Baillie Gifford 124 845.4 65.03% Energetic
34 Allianz Global Investors 48 825.5 63.50% Focused
36 EQT 99 821.0 63.15% Energetic
45 Pictet Asset Management 95 779.0 59.92% Lackluster
46 Nordea Asset Management 83 778.7 59.90% Lackluster
48 BNP Paribas Asset Management 13 776.2 59.71% Lackluster
49 Royal London Asset Management 125 775.0 59.62% Lackluster
50 M&G Investments 84 774.5 59.58% Lackluster
52 Amundi 8 764.8 58.83% Lackluster
54 UBS Asset Management 12 755.0 58.08% Lackluster
55 Natixis Investment Managers 21 754.8 58.06% Lackluster
56 Man Group 145 754.6 58.05% Lackluster
63 L&G Asset Management 20 728.2 56.02% Lackluster
66 Swedbank Robur 147 712.8 54.83% Lackluster

Private Equity

2026 Overall Ratings Rank Firm 2026 IPE Rank Overall Total Score Overall Total Score (%) Category
12 Carlyle Group 70 960.0 73.85% Determined
13 Brookfield Asset Management 27 956.7 73.59% Determined
18 Blackstone 26 924.2 71.09% Determined
29 Apollo Global Management 32 840.5 64.65% Energetic
30 Ares Management 55 838.2 64.48% Energetic
36 EQT 99 821.0 63.15% Energetic
41 Blue Owl 105 798.0 61.38% Energetic
42 Kohlberg Kravis Roberts & Co. 44 784.3 60.33% Focused
56 Man Group 145 754.6 58.05% Lackluster
65 TPG 111 713.0 54.85% Lackluster
67 StepStone Group 150 711.9 54.76% Lackluster
69 Bain Capital 146 710.2 54.63% Lackluster
82 Oaktree Capital Management 148 627.1 48.24% Lackluster
94 CVC Capital Partners 140 472.2 36.32% Lackluster

Bank Affiliated

2026 Overall Ratings Rank Firm 2026 IPE Rank Overall Total Score Overall Total Score (%) Category
4 State Street Investment Management 4 1019.1 78.39% Determined
8 J.P. Morgan Asset Management 5 981.0 75.46% Determined
19 Goldman Sachs Asset Management 6 921.8 70.91% Determined
22 BNY Investments 10 881.6 67.82% Energetic
44 Northern Trust Asset Management 22 779.1 59.93% Lackluster
46 Nordea Asset Management 83 778.7 59.90% Lackluster
48 BNP Paribas Asset Management 13 776.2 59.71% Lackluster
52 Amundi 8 764.8 58.83% Lackluster
53 Morgan Stanley Investment Management 14 760.0 58.46% Lackluster
54 UBS Asset Management 12 755.0 58.08% Lackluster
55 Natixis Investment Managers 21 754.8 58.06% Lackluster
59 RBC BlueBay Asset Management 58 739.2 56.86% Lackluster
66 Swedbank Robur 147 712.8 54.83% Lackluster
68 Insight Investment 36 711.0 54.69% Lackluster
71 Eurizon Asset Management 68 696.3 53.56% Lackluster
72 Union Investment 54 685.2 52.71% Lackluster
73 DWS Group 25 684.0 52.62% Lackluster
78 HSBC Asset Management 33 651.7 50.13% Lackluster
84 Amova Asset Management Co. 123 614.8 47.29% Lackluster
85 Swisscanto - Managed by Zürcher Kantonalbank 78 597.4 45.95% Lackluster
88 TD Asset Management 80 574.5 44.19% Lackluster
90 BB Asset Management 93 558.8 42.98% Lackluster
92 Santander Asset Management 112= 519.9 39.99% Lackluster
96 MUFG Asset Management 39 448.2 34.48% Lackluster
98 Sumitomo Mitsui Trust Asset Management (SuMi TRUST AM) 46 432.6 33.28% Lackluster
99 Nomura Asset Management 53 367.5 28.27% Lackluster

Insurance Affiliated

2026 Overall Ratings Rank Firm 2026 IPE Rank Overall Total Score Overall Total Score (%) Category
2 Nuveen 23 1047.4 80.57% Determined
3 Aviva Investors 91 1044.4 80.34% Determined
28 New York Life Investment Management 41 844.0 64.92% Focused
33 PGIM 19 825.7 63.52% Focused
34 Allianz Global Investors 48 825.5 63.50% Focused
47 Manulife Investment Management 40 778.6 59.89% Lackluster
50 M&G Investments 84 774.5 59.58% Lackluster
57 Columbia Threadneedle Investments 51 745.3 57.33% Lackluster
58 Voya Investment Management 90 741.3 57.02% Lackluster
61 Barings 69 736.0 56.62% Lackluster
63 L&G Asset Management 20 728.2 56.02% Lackluster
74 Principal Asset Management 56 678.1 52.16% Lackluster
75 MetLife Investment Management 45 677.5 52.12% Lackluster
76 Swiss Life Asset Managers 89 668.1 51.39% Lackluster
79 SLC Management 104 648.5 49.88% Lackluster
86 MEAG Munich Ergo 75 587.0 45.15% Lackluster
89 Generali Asset Management 62 569.8 43.83% Lackluster
91 Aegon Asset Management 82 552.6 42.51% Lackluster
100 Ofi Invest Asset Management 149 364.9 28.07% Lackluster

An in-depth look at our 'Top 5' rated Asset Managers

No. 4

State Street Investment Management

Distinctively positioned for intermediary utility
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