AllianceBernstein: Number 1 Living Ratings of Asset Managers. Excellence in Digital Engagement

Turning expertise into practical value

AllianceBernstein continues to dominate the rankings with a digital presence that brings together investment expertise, strong brand expression and an unusually developed intermediary proposition.
The site is particularly effective in moving users between products, perspectives and practical resources. A confident visual system, clear content hierarchy and disciplined use of design help organise a substantial amount of information without allowing the experience to feel overloaded.

What elevates AB is the depth behind this structure. Fund and capability content is supported by investment professionals, video content, FAQs and related thinking, while the AB Advisor Institute extends the experience beyond traditional asset management content into practice management, behavioral science and tools designed specifically to support advisors.

Combined with sophisticated intermediary functionality and an active digital channel presence, the result is an ecosystem that feels considered at every stage. AB's continued position at #1 demonstrates the value of combining substantive evidence with functionality that gives intermediaries clear reasons to explore, engage and return.

Find out more at alliancebernstein.com.

79.17%

in Engagement
90.00%

in Evidence
84.58%

Overall score

Key features

Engagement

Dedicated intermediary functionality and tools
High-quality search functionality
Full utilization of LinkedIn

Evidence

Dedicated advisor education hub
Interactive thought leadership
Detailed people and fund manager profiles

AllianceBernstein scores in detail

Website engagement

86.62%

76.29%

61.26%

Social engagement

100%

95%

58.65%

Website evidence

90%

53.95%

Social evidence

100%

90%

67.90%

0%

20%

40%

60%

80%

100%

= Sector Leader
= AllianceBernstein
= Sector Average

Digital snapshot

An in-depth look at our 'Top 5' Asset Managers

No. 1