No. 1
AllianceBernstein
Turning expertise into practical value
No. 3
Aviva Investors
Holding its #3 position for a second consecutive year, Aviva Investors continues to distinguish itself through confident brand expression, substantial thought leadership and design-led storytelling.
Making information stand out
Aviva Investors ranks third with a digital presence that demonstrates how strongly branded content can also remain functional, informative and commercially relevant.
The experience is notably cohesive visually. Proprietary imagery, distinctive art direction and confident use of typography, graphics and colour give the site a recognisable identity, while strong page taxonomy and information architecture prevents that personality from coming at the expense of usability.
Where Aviva particularly stands apart is in the presentation of its expertise. Its editorial ecosystem combines timely commentary with deeper thematic publishing and recognizable content properties. Data visualization, charts and graphics are used with purpose, helping complex investment subjects feel more accessible and memorable.
This content depth is reinforced by sustainability material, leadership visibility and detailed capability pages. After placing third in 2025, Aviva's ability to sustain the same position demonstrates the strength of an established digital system in which content, brand and design work together rather than operating as separate disciplines.
Find out more at avivainvestors.com.
-
72.22%
in Engagement
-
88.46%
in Evidence
-
80.34%
Overall score
Key features
Engagement
- Intuitive user experience
- Multi-language functionality
- Intermediary app offered
Evidence
- Proprietary use of imagery
- Interactive thought leadership
- Consistent use of data visualization
Aviva Investors scores in detail
- = Sector Leader
- = Aviva Investors
- = Sector Average
Digital snapshot
An in-depth look at our 'Top 5' asset managers
No. 2
Nuveen
Consistency at scale
No. 3
Aviva Investors
Making information stand out
No. 4
State Street Investment Management
Distinctively positioned for intermediary utility
No. 5
Neuberger
A digital reset with impact
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