Driving executive impact: CFA Institute earns 'Honourable Mention' in 2025 awards

This recognition reflects the strength of the collaborative partnership between client and agency. Together, we have built a strategic executive communications programme rooted in creativity, relevance, and measurable impact. It highlights the growing importance of cultivating a high-profile, authentic personal brand – especially for leaders navigating today’s digital-first financial landscape.

Campaign highlights

• Enhancing the online presence of CFA Institute President & CEO, Margaret Franklin, on LinkedIn.
• Producing dynamic written, visual, and video content aligned with CFA Institute’s brand pillars.
• Leveraging video to reinforce Franklin’s approachability and credibility, covering major announcements and global events.
• Developing tailored content for CFA members, charterholders, investment professionals, and future candidates worldwide.

Commenting on the recognition, Stephanie Isaacs, Client Services Director at Living, said: “CFA Institute has been a pioneer in executive communications, and it’s been a pleasure to work with such a visionary team. Seeing Marg recognised as one of LinkedIn’s Top Voices in both 2020 and 2023 – and growing her following by more than 1,200% – demonstrates the long-term value CFA Institute places on authentic leadership through digital engagement.”

About the Executive Communication Awards

The Executive Communication Awards celebrate outstanding achievement across all aspects of executive communications and are organised by the team behind the Executive Communication Council.

Find out more

Looking to build a bold, effective executive brand or campaign?
To learn how we can help elevate your financial services brand through world-class content and strategy, please contact Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong to learn more about how we can elevate your brand’s storytelling.