Reed Smith

Challenge

Reed Smith, a global law firm known for its expertise in complex cross-border transactions, litigation, and regulatory matters, recognized that its digital presence no longer reflected its ambition and the calibre of its talent. The website had become functional but visually outdated, lacking the dynamism expected of a modern, innovative firm.

What began as a website redesign revealed a broader opportunity: to refresh the firm’s visual brand so the digital experience could better represent who Reed Smith is today. The website became the driver of a broader visual refresh, bringing greater cohesion, clarity, and energy to the firm’s digital ecosystem.

The goal was not only to create a modern, high-performing site, but also to build a digital platform that showcases first-class content and expertise, enhances engagement, and supports long-term growth.

Solution

We partnered with Reed Smith to create a revitalized digital experience centered on an updated look and feel and a fully reimagined website. Through in-depth discovery, we captured the firm’s aspirations and translated them into a design that feels contemporary, confident and distinctly Reed Smith.

The ‘powerhouse’ new website became the foundation of the refresh. Our team developed a user experience focused on clarity and accessibility, supported by a distinctive design that brings energy and consistency across core sectors, practices, regions and initiatives.

To deliver this at scale, we partnered with one of our trusted developers, Novicell, using a modular, composable architecture that gives Reed Smith the flexibility to evolve as priorities shift. The new architecture also leverages digital tools to solve practical business challenges, strengthen internal collaboration, and clearly communicate the firm’s value proposition to clients and potential employees.

Beyond the website, we extended the refreshed visual language across digital templates and key marketing materials, ensuring a cohesive presence across touchpoints.

Result

The new Reed Smith website offers a modern, intuitive and visually engaging experience. Streamlined structure, improved accessibility and flexible content make it easy for visitors to explore insights, connect with lawyers and understand the firm’s global expertise.

The visual brand refresh is anchored in the website, giving Reed Smith a unified, adaptable digital platform that reflects its current identity and can grow with the firm.

Visit the new website at reedsmith.com