Optimising your website for Generative AI

This means we need a new approach to website optimisation. Enter ‘Generative Engine Optimisation’ (GEO), which is the art and science of preparing your website for this conversational future. It's no longer just about making your content easily digestible for people, but for AI too. Think of it as teaching your website to speak AI's language.

SEO and GEO: A Force to be reckoned with 

While traditional SEO continues to be important for achieving high rankings in search results, GEO presents a new opportunity to optimise content for AI-driven models that process natural language questions and long-tail keywords. Understanding both the similarities and differences helps brands leverage these tools effectively to stay competitive.

Three top tips on speaking AI’s language

1. Just as SEO thrives on compelling content, GEO recognises the importance of high-quality, authoritative information. We have an article that goes into more detail on creating compelling content here. Don't forget the power of authorship, such as creating detailed bio pages that add a layer of credibility to resonate with both human users and AI algorithms.
   
   
2. Consider incorporating questions that your target audience might ask and providing clear, concise answers directly on your website that are structured in a conversational and easily digestible manner. Think FAQs, how-to guides, and in-depth articles that address specific user queries and needs.
   
   
3. Implement concise introductions, schema markups and well-structured header tags to enhance readability and search visibility.

These three tips are just the tip of the iceberg… there are many additional tactics that should be addressed to ensure that your website is not only visible in traditional search results but also accessible to AI models, thereby positioning your firm for success.

Want to know more?

If you’d like to understand how you can optimise your website for Generative AI, please contact  Duncan Shaw in New York, Greg Hobden in London or or Aliena Lai in Hong Kong.