Russell Investments ETFs. Where investing meets imagination

As a pioneer in the multi-manager model, Russell Investments sought to differentiate itself in the competitive ETF market. The campaign challenged investors to imagine their retirement futures powered by Russell Investments’ high-quality, globally informed investment strategies.

Built on insights from internal stakeholder interviews with our team, the campaign aligned with the firm’s brand promise: “Invest without boundaries.” Aspirational visuals portrayed investors in vibrant future scenarios, breaking away from traditional financial imagery.

Animated ads and strategic media placements amplified the message, culminating in a high-profile launch event where the Russell Investments team rang the closing bell at Nasdaq.

The campaign successfully positioned Russell Investments as a forward-thinking leader in retirement investing, sparking consumer interest and engagement with its ETF offerings.

Need a campaign that cuts through?

Reach out to Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong to learn how we can help your firm's brand and products stand out in a crowded and noisy market.