Living Ratings of Asset Managers 2025: Amplify your brand

This year’s Living Ratings of Asset Managers explores what it means to amplify your brand – to move beyond visibility toward meaning, differentiation, and future relevance. The strongest firms are not only keeping pace with the industry’s evolution; they’re using brand as a strategic amplifier to engage clients, attract talent, and inspire trust.

Over the past year, brand activity in the sector has reached new heights. Nearly one in ten of the Top 100 firms has rebranded or repositioned, while others have launched bold campaigns designed to sharpen their market presence and clarify purpose.

It’s a period defined by momentum and by competition.

Explore the full findings

Our full analysis not only showcases standout performers among the world’s leading asset managers but also highlights the firms setting the benchmark for brand and digital excellence in 2025. 

Gain insights to help marketing and communications leaders strengthen engagement, sharpen differentiation, and position their brands for success.

See where your firm has ranked

Visit the Living Ratings of Asset Managers 2025 online experience.

Schedule your Ratings meeting

If you’re interested in discussing your firm’s performance or exploring how your brand and digital presence could benefit from a tailored Ratings analysis, please reach out to Mark Stephenson to arrange a consultation with one of our specialists.