Getting there starts here: A new APAC campaign for SPY

Aligned with SSGA’s brand promise, ‘Getting there starts here,’ our creative invites investors to take confident steps toward broad US market exposure in a single, simple trade. SPY offers access to 500 of America’s largest and most recognised companies, providing built-in diversification, liquidity, and the strength of the US dollar.

Rolled out across target digital platforms and out of home, including trains, trams and ferries, the campaign celebrates SPY as a smart, relatable, and stable core holding that keeps pace with market shifts, helping SSGA show investors across the region that 'getting there' really does 'start here.'

Need an impactful campaign?

Speak to one of brand amplification experts: Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong to learn more about how we can elevate your product's storytelling.