Double win for Living at the 2026 Gramercy Institute Strategy Awards

This year, we are proud to be recognised for two distinct pieces of work: our campaign with Russell Investments and our proprietary research platform, Living Ratings of Asset Managers.

Russell Investments ETF launch campaign

In the Asset Management, Business to Consumer Mid-Size category, we were recognised for our strategic and creative partnership with Russell Investments on the “Imagining where ETFs could take investors” campaign.

Developed to reposition ETFs as vehicles for possibility rather than simply product solutions, the campaign combined clear narrative framing with bold visual storytelling, helping investors connect product structure to long-term ambition.

Living Ratings of Asset Managers 2025

Living Ratings of Asset Managers 2025 was also honoured in the Multi-Country category within Miscellaneous Financial. 

Designed as an independent, data-led benchmark, Living Ratings evaluates brand and digital performance across the global asset management sector. More than a report, it is a strategic tool that helps firms understand how they show up, where they lead, and where they lag in an increasingly competitive market.

Interested in award-winning thinking for your brand?

Connect with Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.