We've put together a collection of our clients' favourite views and thought pieces from 2025, shaped by what we are seeing across markets, sectors and culture.
01/22/2026
Living Views 2025
Throughout the year, we shared viewpoints on emerging trends, shifting expectations and the realities behind the headlines. Some articles explore how organisations are responding to change, while others step back to examine the forces influencing brand, digital and communications more broadly.
As sector specialists, our views are informed by ongoing analysis, creative work and real-world conversations, but they are not limited to individual firms or case studies. They reflect how we see the landscape evolving, from technology and AI to visibility, engagement, storytelling and human connection.
Together, these thoughts reflect the questions, challenges and opportunities that felt most relevant in 2025.
Connect with one of our sector experts
Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong to find out how.
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