Turning RPC’s sector-focused strategy into online brand visibility

At the core of this work was a clear shared objective to bring the messaging and refreshed brand to life online, clearly communicating what sets RPC apart: its agility, international reach and deep sector expertise combined with a genuinely people-first culture.

We launched the first phase of the campaign with a targeted Google PPC strategy, running from January to April 2025, designed to raise awareness and drive high-intent engagement across key markets in the UK and Asia.

To build a strong foundation for high-impact brand awareness, we developed eight tailored campaigns aligned with their core capabilities: financial services, professional practices, retail & consumer and technology, media & telecoms across the UK and Asia Pacific.

Each campaign was built on detailed keyword and audience research, compelling ad copy across headlines, descriptions, and site links, as well as continuous optimisation and in-depth performance reporting.

The campaign results

Over four months, the campaign delivered impressive outcomes, outperforming industry benchmarks in key metrics:

• Over 210,000 impressions and 12,000 clicks.
  
  
• A 5.9% click-through rate (CTR), well above the legal sector average of 2%-4%, demonstrating highly relevant ad content and targeting.
  
  
• High-quality engagement achieved at well below typical sector costs, driven by efficient bidding and precise audience segmentation.

The results show that the campaign reached the right audiences with both efficiency and impact, setting a strong foundation for sustained brand recognition and phase two of the campaign. And while this was designed as a brand awareness campaign, RPC saw a significant increase in new users to their expertise pages. 

Need to amplify your brand?

Please contact one of our brand specialists: Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.