Three for three at the FCS Portfolio Awards

Hosted annually by the Financial Communications Society (FCS), the awards celebrate the industry’s most impactful and creative work, with more than 140 companies submitting over 600 entries in 2025 alone.

This year, Living’s award-winning projects span brand strategy, creative campaigning and digital innovation across leading asset managers.

For AllianceBernstein, our SMA Service Model was recognised for transforming how financial advisors engage with separately managed accounts. Our work demonstrates how strategic storytelling and digital execution can simplify complex investment solutions while enhancing usability and client experience.

Mawer Investment Management’s bold ‘It pays to be boring’ campaign also received recognition, celebrating a differentiated and highly effective creative platform. By reframing “boring” as a strength, the campaign delivers a clear, confident message in a crowded marketplace.

Completing the trio of wins, the Living Ratings of Asset Managers 2025 digital experience was honoured for its innovative approach to research and data storytelling. The platform presents Living’s flagship analysis of the world’s leading asset managers, benchmarking brand and digital intelligence across the Top 100 firms.

We’ll find out if we’ve won Gold, Silver or Bronze at the FCS Portfolio Awards Gala on May 7th in New York City. Good luck to all this year’s winners.

Looking for excellence in marketing and communications?

Connect with Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.