Rebrands, rankings and new rivals. Living Ratings of Asset Managers 2025

Presented by Living’s CEO, Kate Shaw, in partnership with the Financial Communications Society (FCS), this year’s launch featured a deep dive into the underlying data, as well as the key themes and trends shaping the industry in 2025.

The event continued with the reveal of this year’s Top 20 asset managers, followed by a panel discussion moderated by Duncan Shaw, Living’s Chief Creative Officer, with brand and marketing experts from Carlyle Group, Neuberger Berman, and State Street Investment Management.

Rebrand, refocus

In a year when nearly 10% of firms have undergone a rebrand or brand repositioning, according to our Ratings data, it’s clear the industry is pivoting to pursue new opportunities and audiences – while also responding to fresh competition from the Private Equity and Alternatives sectors.

The full report

Our comprehensive research report will be available online in mid-October, offering an immersive experience where you can:
•    Explore how each of the Top 100 firms performed
•    See country-specific and sub-sector data
•    Delve deeper into our top performers
•    Review this year’s engagement and evidence data
•    Identify new opportunities for leadership within the industry.

Download this year's 'Top 20'

In the meantime, you can download this year's 'Top 20' and if you would like to find out how your firm has ranked ahead of the full report, please contact Mark Stephenson to arrange a meeting with one of our Ratings specialists in the U.S., Europe or Asia.