Flashy gets headlines. Boring gets results.

Their philosophy, Be Boring. Make Money.™, is a deliberate rejection of short-term thinking. It's worked for them since 1974. This discipline, measured strategy has enabled clients to navigate various economic cycles safely and profitably.

To expand Mawer’s presence in the U.S. institutional market, Living developed a campaign that puts the chaos on display and positions Mawer as proof that a steady, measured approach delivers. Glitchy visuals represent the relentless noise of modern financial media, while Mawer's message offers an alternative: "Flashy gets headlines. Boring gets results."

The digital advertising campaign drives to a dedicated landing page featuring Mawer's investment strategies, thought leadership from their 'Art of Boring' series, and a direct line to their U.S. Institutional team.

While investing rewards discipline, branding rewards bold visuals and sharp language.

Find out more about our work for Mawer Investment Management.

Need a brand campaign that stands out from the rest? 

Connect with one of our specialists:  Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.