12/17/2025

AB's SMA digital platform wins AMMA best-of-show runner-up

Closing out 2025 on a high note, our strategic partnership with AllianceBernstein continues to shines as their SMA Service Model platform earns ‘Best-of-Show Runner-Up’ at the Asset Management Marketing Awards.

In addition to this accolade we also scooped three category wins for our work with AllianceBernstein (AB), Mawer Investment Management and State Street Investment Management.

AB’s SMA Service Model

Scoped and designed by Living, AB’s SMA Service Model digital experience features an interactive infographic that guides users through the Service Model’s four key phases, showing how their team and technology supports advisors along the journey.

By enhancing its digital presence, AB explains how they support advisors building their business, at every stage of a client relationship, from prospecting and acquisition, through to client servicing, with customised and innovative tools and reporting, demonstrating their role as a true partner.

Find out more about our latest work for AB and AB's SMA Service Model.

Need digital work that stands out from the crowd?

Connect with one of our specialists: Duncan Shaw in New York, Greg Hobden in London or or Aliena Lai in Hong Kong.

Gramercy Institute Asset Management Marketing Award 2025 logo AllianceBernstein’s SMA Service Model digital experience