AB’s SMA Service Model wins a prestigious Gramercy Institute award

Planned and designed by Living, AB’s the SMA Service Model digital experience centres around an interactive infographic that walks users through the model’s four key phases. It illustrates how AB’s team and technology support advisors at every step of the journey.

The content features a series of short animations that demonstrate how the service model streamlines advisor workflows. It also showcases AB’s proprietary tools – such as Portfolio Builder and SMA Snapshot – which enable financial advisors to engage in more impactful client conversations.

Building on their success from previous years, AB’s SMA Service Model has claimed the 'Best Content Targeting an Asset Management Audience (Intermediaries)’ award.

Find out more about our work for AB’s SMA Service Model and visit their interactive online experience.

Congratulations to all this year's winners. The trophies will be presented at the Gramercy Financial Marketers’ Forum in New York City on 25 September 2025.

Interested in award-winning content for your firm?

If you are looking for award-winning content to elevate your financial firm’s brand or products, please reach out to Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.