No. 1
AlllianceBernstein
A story of excellence and authenticity
No. 2
State Street IM
At #2, with a new brand and new name, taking a bold step forward in digital clarity, is State Street Investment Management.
A story of bold brand evolution and intelligent digital structure
With a new brand and a new name this year, State Street Investment Management makes it clearer what the firm does, what it offers, and how it aligns more closely with the wider State Street brand. With an increasingly consumer-focused audience, this evolution builds on the “Getting There Starts Here” campaign launched last year. The refreshed identity speaks with one volume — bold — and is designed to engage all audiences with confidence and clarity.
The home page is a study in structured storytelling, presenting users with a balanced mix of the latest thought leadership articles, featured funds, recent insights, and focused content for financial professionals. It also highlights the firm’s latest campaign-led materials, key positioning statements, and company facts, providing a clear and engaging overview of the brand.
State Street Investment Management continues to demonstrate a purposeful and sophisticated approach to thought leadership. The ETF Education Hub exemplifies this commitment, featuring articles tagged by reading length, in-depth guides to asset classes, survey reports, and interviews with industry experts. On the main Insights landing page, users can filter by asset class, topic, and format, with each result visually represented for intuitive browsing.
The site-wide search functionality enhances the experience even further, allowing users to find relevant content quickly and efficiently. Altogether, State Street Investment Management delivers a bold, intelligent, and audience-focused digital experience that reflects both brand confidence and content excellence.
Find out more at www.ssga.com
-
85.23%
in Engagement
-
74.62%
in Evidence
-
79.92%
Overall score
Key features
Engagement
- Highly effective search function delivering clear, pictorial results
- Intuitive user experience supported by concise and relevant user profiling
- Dedicated digital tools designed specifically for the advisor audience
- Comprehensive and easily accessible fund data and document library
Evidence
- Distinctive visual language and proprietary use of imagery
- Home page content structure exceptional with positioning statement and links to thought leadership and featured funds
- Resources section contains in-depth learning materials for ETFs and Practice Management
- Insights content easily filterable by asset class, topic, and format for seamless navigation
State Street IM's scores in detail
- = Sector Leader
- = State Street IM
- = Sector Average
Digital snapshot
An in-depth look at our 'Top 5' asset managers
No. 2
State Street IM
A story of bold brand evolution and intelligence
No. 3
Aviva Investors
A showcase in distinctive branding
No. 4
Nuveen
A study in clarity and consistency
No. 5
Janus Henderson
An expression of brand language and connection
More Living Ratings reports
Living Ratings of Asset Managers 2024
Living Ratings of Asset Managers 2023
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