No. 1
AlllianceBernstein
A story of excellence and authenticity
No. 4
Nuveen
Launching a new brand and positioning this year, “Invest like the future is watching,” Nuveen continues to combine innovation, purpose and digital sophistication.
A study in clarity, consistency and client-centric design
Maintaining their place in the Top 5 for the fourth year running, Nuveen remains one of the most impressive digital performers in the sector. The firm’s website blends distinctive visual branding with rich, engaging content — including the award-winning NextAdvisor platform, the Private Markets Institute, and a dedicated audio feature for CIO views, all reflecting a commitment to thought leadership and accessibility.
Nuveen’s navigation structure stands out for its simplicity and precision. With just three main menu items, the site delivers a streamlined and intuitive user journey that proves less really can be more. The home page highlights Featured Products and demonstrates personalisation through Your Recently Viewed Products, which allows users to easily return to funds they’ve explored.
Fund pages are designed with relevance in mind — incorporating related content, fund manager profiles, and links to full biographies — while an integrated chatbot offers additional support on the contact page.
The experience is further enhanced by a suite of interactive fund tools, enabling advisors to engage directly with Nuveen’s content and data. Calls to action and subscription prompts appear naturally across the site, ensuring users are guided smoothly through their digital journey. Supported by consistent, brand-aligned social media storytelling, Nuveen’s digital presence is a masterclass in clarity, consistency, and client focus — a worthy top performer once again.
Find out more at www.nuveen.com
-
80.77%
in Engagement
-
76.15%
in Evidence
-
78.46%
Overall score
Key features
Engagement
- Succinct three-item navigation creating a streamlined user journey
- Personalised features such as “Your Recently Viewed Products”
- Interactive fund tools allowing advisors to engage with content and data
- Integrated chatbot for seamless client support
Evidence
- Distinctive visual brand supported by award-winning platforms and educational content
- Strong integration of thought leadership via NextAdvisor, Private Markets Institute, and CIO audio features
- Well-curated homepage showcasing featured products and key insights
- Consistent brand storytelling extended across social channels
Nuveen's scores in detail
- = Sector Leader
- = Nuveen
- = Sector Average
Digital Snapshot
An in-depth look at our 'Top 5' asset managers
No. 2
State Street IM
A story of bold brand evolution and intelligence
No. 3
Aviva Investors
A showcase in distinctive branding
No. 4
Nuveen
A study in clarity and consistency
No. 5
Janus Henderson
An expression of brand language and connection
More Living Ratings reports
Living Ratings of Asset Managers 2024
Living Ratings of Asset Managers 2023
Related insights
News
Russell Investments ETFs. Where investing meets imagination
News
Getting there starts here: A new APAC campaign for State Street's SPY
News