No. 1
AlllianceBernstein
A story of excellence and authenticity
No. 5
Janus Henderson
Launching a new brand campaign earlier this year, Janus Henderson celebrates connection and partnership through the creative use of the ampersand — a symbol that runs seamlessly across its digital presence.
An expression of brand language and connection
Janus Henderson’s new campaign reinforces the brand’s message of partnership and collaboration, reflected clearly through its visual and editorial style. The consistent use of its distinctive orange brand colour, paired with a clean, confident layout, gives the site a cohesive and easily identifiable visual identity.
The home page features prominently positioned funds, intuitive navigation, and engaging visual content that together create an experience that feels both professional and approachable.
Fund pages are thoughtfully constructed, often incorporating educational or fund manager videos alongside related insights, allowing users to explore content in depth while maintaining context. The Insights section on the home page highlights trending topics, ensuring timely and relevant access to thought leadership content.
Janus Henderson continues to demonstrate its expertise in practice management. The Book of Wow — an engaging resource for advisors — exemplifies the brand’s ability to provide practical, human-focused content that supports client growth.
Janus Henderson’s digital platform combines simplicity, cohesion, and brand confidence to deliver a seamless experience that solidifies its position as a Top 5 firm.
Find out more at www.janushenderson.com
-
71.38%
in Engagement
-
84.62%
in Evidence
-
78.00%
Overall score
Key features
Engagement
- Intuitive design and navigation that enhance accessibility and engagement
- Strong visual identity through the distinctive orange brand colour
- Fund pages featuring educational and fund manager videos with related insights
- Practice management resources such as ‘The Book of Wow’ supporting advisor engagement
Evidence
- Cohesive brand language and creative ampersand campaign reinforcing connection and partnership
- Homepage featuring highlighted funds, insights, and thought leadership content
- Trending topics and featured insights enhancing content discoverability
- Consistent cross-channel brand expression supporting visual and editorial alignment
Janus Henderson's scores in detail
- = Sector Leader
- = Janus Henderson
- = Sector Average
Digital Snapshot
An in-depth look at our 'Top 5' asset managers
No. 2
State Street IM
A story of bold brand evolution and intelligence
No. 3
Aviva Investors
A showcase in distinctive branding
No. 4
Nuveen
A study in clarity and consistency
No. 5
Janus Henderson
An expression of brand language and connection
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