No. 1
AlllianceBernstein
A story of excellence and authenticity
No. 3
Aviva Investors
Aviva Investors stands out for its confident, distinctive brand and compelling use of data-driven storytelling that brings data and content to life.
A showcase in distinctive branding and engaging content design
Aviva Investors showcases a powerful use of proprietary imagery and a consistent brand identity that runs seamlessly from the home page through to every digital channel. The site demonstrates how to leverage brand assets effectively, combining striking design with intuitive navigation that encourages exploration through capabilities, insights, and culture.
A leader in data visualisation, Aviva Investors excels at transforming complex information into accessible and engaging content. The Little Book of Data exemplifies this approach — an expertly curated collection of visuals, charts, and infographics illustrating key developments in global economies and markets. The Views section builds on this strength, offering a wide range of thought leadership in multiple formats — from articles and videos to the award-winning AIQ publications that explore major investment themes.
The home page is structured to provide instant access to thought leadership, investment capabilities, company news, and culture. Calls to action and related content appear throughout the site, ensuring a seamless user journey that encourages continual engagement.
People content is equally strong, with the Ask the Fund Manager series delivering timely insights from the multi-asset team in under five minutes. Available as both video and audio — including on Spotify — it demonstrates Aviva Investors’ ability to blend expertise with accessibility.
Driven by outstanding content across all channels and a boldly differentiated brand identity, Aviva Investors firmly secures its position as one of the sector’s top digital performers.
Find out more at www.avivainvestors.com
-
76.15%
in Engagement
-
83.08%
in Evidence
-
79.62%
Overall score
Key features
Engagement
- Dynamic homepage encouraging continued exploration
- Distinctive navigation that guides users through capabilities, insights, and culture
- Consistent related content throughout the site, in all sections
- Scored 100% for web accessibility
Evidence
- Clear articulation of brand values and distinctive proprietary brand language
- The 'Little Book of Data' exemplifies best practice in data visualisation and infographic storytelling
- AIQ publications and Views section offer diverse, multimedia thought leadership
- ‘Ask the Fund Manager’ series is great people profiling with audio only option or listen on Spotify
Aviva Investors' scores in detail
- = Sector Leader
- = Aviva Investors
- = Sector Average
Digital Snapshot
An in-depth look at our 'Top 5' asset managers
No. 2
State Street IM
A story of bold brand evolution and intelligence
No. 3
Aviva Investors
A showcase in distinctive branding
No. 4
Nuveen
A study in clarity and consistency
No. 5
Janus Henderson
An expression of brand language and connection
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