No. 1
AlllianceBernstein
A story of excellence and authenticity
No. 1
AlllianceBernstein
New at #1 and setting the pace for digital excellence in the asset management sector is AllianceBernstein.
A story of excellence and authentic, brand-driven digital presence
The firm’s steady digital evolution over the past few years has culminated in a best-in-class experience that reflects both strategic intent and authentic brand expression. AB has refined and built upon its digital foundations to deliver a cohesive, user-centric platform that stands apart in both design and depth.
The site offers intuitive functionality through its fund and insights-specific search tools, while maintaining an active and consistent social presence across all major channels. Its C-Suite executives play a prominent role, acting as genuine brand ambassadors and reinforcing the firm’s leadership through thought-provoking and people-focused content.
AB’s position at the top is underpinned by evidence of quality and substance. With a sector-leading 90% web-evidence score, the firm’s digital ecosystem demonstrates exceptional content structure and variety — from videos and podcasts to infographics, blogs, and webcasts. The AB Advisor Institute further enhances this experience, offering educational resources that add tangible value for clients and intermediaries alike.
Find out more at www.alliancebernstein.com
-
73.69%
in Engagement
-
90.00%
in Evidence
-
81.85%
Overall score
Key features
Engagement
- Well-executed user experience and information architecture
- Excellent fund and insights search and filters to sort by asset class, format, topic and category
- Active across all relevant social media channels, maintaining consistent brand communication
- Use of online data-driven tools and interactive content for intermediaries
Evidence
- Best-in-class home page content structure evidencing value proposition, insights content and funds and capabilities
- People, expertise and humanity surfaced across the site
- Superb fund and capabilities pages with interactive content such as people videos and related insights
- Insights section contains strong multi-media mix: videos, podcasts, infographics, webcasts, and blogs
AllianceBernstein's scores in detail
- = Sector Leader
- = AlllianceBernstein
- = Sector Average
Digital snapshot
An in-depth look at our 'Top 5' asset managers
No. 2
State Street IM
A story of bold brand evolution and intelligence
No. 3
Aviva Investors
A showcase in distinctive branding
No. 4
Nuveen
A study in clarity and consistency
No. 5
Janus Henderson
An expression of brand language and connection
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