The Top 100 Industry Leaders

Top ranked firms

Each of the 100 firms was rated through the eyes of an intermediary and measured against 100+ criteria, including several new metrics covering engagement (website functionality and the social media channels used) and evidence (brand and content on website and social media).
 
Below reveals each asset manager’s engagement, evidence and total score, along with their ranking and classification.
 
If you are interested in scheduling a meeting with our research and creative specialists to gain insights into your firm's performance or to explore how your brand and digital presence could benefit from a tailored Ratings analysis, please reach out to Mark Stephenson.

No. 1

AllianceBernstein

Overall score: 81.85%

Engagement 73.69%
Evidence 90.00%
  • = Engagement
  • = Evidence
No. 2

State Street IM

Overall score: 79.92%

Engagement 85.23%
Evidence 74.62%
  • = Engagement
  • = Evidence
No. 3

Aviva Investors

Overall score: 79.62%

Engagement 76.15%
Evidence 83.08%
  • = Engagement
  • = Evidence

Key

  • Determined
  • Energetic
  • Focused
  • Lacklustre
2025 Rankings Firm name 2024 Rankings IPE, 2025 Score /1200 Overall % score Category
4
Nuveen 2 23 1020 78.46%
D
5
Janus Henderson Investors 8 78 1014 78.00%
D
6
Allspring Global Investments 20 57 1010 77.69%
D
7
BlackRock 1 1 1007 77.46%
D
8
Capital Group 7 6 1006 77.38%
D
9
Invesco 9 11 906 69.69%
F
10
Apollo Global Management 70 38 889 68.38%
E
11
T. Rowe Price 17 14 888 68.31%
F
12
American Century Investments 13 109 877 67.46%
F
13
Wellington Management International 18 22 875 67.31%
E
14
J.P. Morgan Asset Management 35 5 867 66.69%
F
15
Franklin Templeton 11 15 865 66.54%
F
16
Dimensional Fund Advisors 22 36 863 66.38%
F
17
Northern Trust Asset Management 21 21 862 66.31%
F
18
PIMCO 31 10 856 65.85%
F
19
Russell Investments 30 85 855 65.77%
F
20
Aberdeen Investments 15 65 853 65.62%
E
21
Goldman Sachs Asset Management International 10 7 850 65.38%
E
22
Schroder Investment Management 6 30 849 65.31%
F
23
Baillie Gifford & Co. 12 102 848 65.23%
E
24
UBS Asset Management 26 12 836 64.31%
F
25
Brookfield Asset Management 94 28 831 63.92%
F
26
Robeco 19 127 828 63.69%
E
27
TD Asset Management 39 71 822 63.23%
F
28
Blue Owl N/A 117 814 62.62%
E
29
BNP Paribas Asset Management 43 37 809 62.23%
F
30
Blackstone 23 24 800 61.54%
E
31
Neuberger Berman 64 59 796 61.23%
F
32
BNY Investments 50 9 795 61.15%
F
33
MFS Investment Management 45 49 788 60.62%
F
34
Allianz Global Investors 27 51 783 60.23%
F
35
Columbia Threadneedle Investments 36 44 779 59.92%
L
36
Vanguard Asset Management 24 2 773 59.46%
L
37
Mercer 48 48 772 59.38%
L
38
Pictet Asset Management 40 95 765 58.85%
L
39
RBC BlueBay Asset Management N/A 64 763 58.69%
L
40
Eastspring Investments (Singapore) 42 111 761 58.54%
L
41
Fidelity International 77 55 760 58.46%
L
42
Kohlberg Kravis Roberts & Co. 62 47 756 58.15%
L
43
New York Life Investments 29 41 755 58.08%
L
44
Vontobel 38 116 754 58.00%
L
45
Legal & General Investment Management 66 18 752 57.85%
L
46
PGIM Investments 80 145= 749 57.62%
L
47
Guggenheim Investments 49 124 744 57.23%
L
48
HSBC Asset Management 57 39 742 57.08%
L
49
M&G Investments 33 77 735 56.54%
L
50
Amundi 59 8 732 56.31%
L
51
Nordea Asset Management 46 94 727 55.92%
L
52
PGIM Fixed Income 54 32 725 55.77%
L
53
Carlyle Group 51 67 724 55.69%
L
54
Aegon Asset Management 44 81 719 55.31%
L
55
Macquarie Asset Management 84 53 712 54.77%
L
56
Fidelity Investments 58 3 709 54.54%
L
57
Swiss Life Asset Managers 28 89 708 54.46%
L
58
Lord, Abbett & Co. 56 133 696 53.54%
L
59
Charles Schwab Investment Management 34 17 695 53.46%
L
60
DWS Group 16 25 683 52.54%
L
61
Principal Global Investors 72 56 681 52.38%
L
62
Oaktree Capital Management N/A 142 680 52.31%
L
63
Swisscanto - Managed by Zürcher Kantonalbank 67 86 675 51.92%
L
64
Insight Investment 78 35 672 51.69%
L
65
Union Investment 69 58 664 51.08%
L
66
TCW Group 83 145= 662 50.92%
L
67
Voya Investment Management 37 84 655 50.38%
L
68
Manulife Investment Management 32 40 654 50.31%
L
69
Ares Management 61 62 653 50.23%
L
70
Federated Hermes 14 31 635 48.85%
L
71
Natixis Investment Managers 64 20 633 48.69%
L
72
NISA Investment Advisors 91 100 610 46.92%
L
73
MEAG Munich Ergo 81 79 601 46.23%
L
74
Jennison Associates N/A 139 596 45.85%
L
75
Barings 52 69 591 45.46%
L
76
Loomis Sayles & Company 53 76 589 45.31%
L
77
Royal London Asset Management 82 132 583 44.85%
L
78
Ostrum Asset Management 68 68 573 44.08%
L
79
CVC Capital Partners N/A 140 566 43.54%
L
80
Santander Asset Management 95 120 551 42.38%
L
81
APG Asset Management 87 45 550 42.31%
L
82
Morgan Stanley Investment Management 41 13 549 42.23%
L
83
Affiliated Managers Group 86 42 548 42.15%
L
84
Stifel 71 60 547 42.08%
L
85
Caisse de dépôt et placement du Québec 55 87 546 42.00%
L
86
Eurizon Asset Management 75 70 545 41.92%
L
87
TPG - Texas Pacific Group 85 119 544 41.85%
L
88
Generali Asset Management 89 74 543 41.77%
L
89
SLC Management 60 97 537 41.31%
L
90
Dodge & Cox 63 72 520 40.00%
L
91
Mesirow 74 137 517 39.77%
L
92
Western Asset Management Co. 78 98 492 37.85%
L
93
MetLife Investment Management 73 50 488 37.54%
L
94
Sumitomo Mitsui Trust Asset Management (SuMi TRUST AM) 88 27 478 36.77%
L
95
Mirae Asset Global Investments 99 112 439 33.77%
L
96
Geode Capital Management 92 19 403 31.00%
L
97
Nissay Asset Management Co. 96 104 379 29.15%
L
98
Asset Management One International 93 66 371 28.54%
L
99
Nomura Asset Management Co. 100 54 366 28.15%
L
100
MUFG Asset Management 90 46 309 23.77%
L

Note: Mellon and Dreyfus Cash Investment Strategies have been excluded from our analysis as BNY Investments was rated instead. Generali Investments was also excluded as Generali Asset Management was rated. AXA Investment Managers was excluded due to its acquisition by BNP Paribas. PGIM was excluded as PGIM Investments and PGIM Fixed Income were reviewed. At the time of rating, Nikko Asset Management was rebranding as Amova Asset Management and was excluded from review. NYL Investors was excluded as New York Life Investments was rated instead. A further 40 firms were excluded due to no website presence or site not secure.

An in-depth look at our 'Top 5' rated asset managers

More Living Ratings reports

Related insights