No. 1
Hogan Lovells
Brand intelligence from start to finish.
No. 5
Pinsent Masons
With a progressive yet sensible approach, Pinsent Masons delivers a unique digital experience along with authentic messaging.
An authentic, brand-driven digital experience
Pinsent Masons’ website structure and organisation are unsurpassed in the sector. It is backed by an authentic, brand-driven, business-focused tone of voice that doesn’t sound arrogant – something many firms aim for but fail to achieve.
The firm embraces challenging the norm, resulting in a site that feels fresh, from the unique yet intuitive 'What we do' menu to the creative layout of search results.
While many firms’ brand purpose and values read like soporific clichés, Pinsent Masons breaks the mold. Its elegant breakdown of these topics and willingness to pose – and answer – the hard questions that many firms avoid show a firm ahead of the curve.
One critique is that these sections are not featured prominently on the homepage. With a few small adjustments, Pinsent Masons could easily break into the top three next year.
Find out more at www.pinsentmasons.com
-
82.00%
in Engagement
-
71.67%
in Evidence
-
76.83%
Overall score
Key features
Engagement
- Useful and timely online tool
- Clear, logical layout provides a seamless user journey
- Unique approach to delivering search results
- Sector-specific content based on user selection
Evidence
- Bold take on brand purpose and values
- Tone of voice is confident yet authentic
- Excellent and informative people landing page
- Fantastic curation of sectors and services
Pinsent Masons' scores in detail
- = Sector Leader
- = Pinsent Masons
- = Sector Average
Digital Snapshot
An in-depth look at our 'Top 5' rated law firms
No. 2
Akin
An elite brand and digital experience.
No. 3
Bird & Bird
Evidence-driven brand and digital excellence.
No. 4
Mayer Brown
A distinctive law firm brand experience.
No. 5
Pinsent Masons
Where strong UX and content equals longevity.
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