No. 3
Bird & Bird
Returning to the top 5 this year, Bird & Bird breaks with traditional law firm website norms to deliver a well-rounded digital experience.
Changing perceptions of law firm digital intelligence
The Bird & Bird website may shatter your perception of what a law firm website should be. Using a vibrant, non-traditional color palette, the site boasts a user-friendly design that enhances content without being overwhelming.
Navigation is simple and intuitive, making it easy for visitors to quickly find relevant information. A standout feature is the firm’s smart use of video – a dedicated, easily accessible page houses all video content with multiple filtering options.
The people page is particularly strong, offering well-structured profiles with key information front and centre. With its distinctive visual identity, high-quality content, and a strategic, engaging social media presence, Bird & Bird delivers a modern, approachable digital experience that firmly positions it among the top firms in its class.
Find out more at www.twobirds.com
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71.67%
in Engagement
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90.83%
in Evidence
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81.25%
Overall score
Key features
Engagement
- Excellent overall user experienceWide variety of language options
- Good use of geolocation
- Online tool is streamlined for quick and easy interaction
- Wide variety of language options
Evidence
- A refreshing, brand-driven tone of voice, used consistently
- Insights page delivers in both layout and content filtering
- One of the best ‘About’ pages in the sector
- Sector-leading social media content
Bird & Bird's scores in detail
- = Sector Leader
- = Bird & Bird
- = Sector Average