No. 3

Bird & Bird

Returning to the top 5 this year, Bird & Bird breaks with traditional law firm website norms to deliver a well-rounded digital experience.

Changing perceptions of law firm digital intelligence

The Bird & Bird website may shatter your perception of what a law firm website should be. Using a vibrant, non-traditional color palette, the site boasts a user-friendly design that enhances content without being overwhelming.

Navigation is simple and intuitive, making it easy for visitors to quickly find relevant information. A standout feature is the firm’s smart use of video – a dedicated, easily accessible page houses all video content with multiple filtering options. 

The people page is particularly strong, offering well-structured profiles with key information front and centre. With its distinctive visual identity, high-quality content, and a strategic, engaging social media presence, Bird & Bird delivers a modern, approachable digital experience that firmly positions it among the top firms in its class.

Find out more at www.twobirds.com

  • 71.67%

    in Engagement

  • 90.83%

    in Evidence

  • 81.25%

    Overall score

Key features

Engagement

  • Excellent overall user experienceWide variety of language options
  • Good use of geolocation
  • Online tool is streamlined for quick and easy interaction
  • Wide variety of language options

Evidence

  • A refreshing, brand-driven tone of voice, used consistently
  • Insights page delivers in both layout and content filtering
  • One of the best ‘About’ pages in the sector
  • Sector-leading social media content

Bird & Bird's scores in detail

Website engagement
Sector Leader 84% 84%
Bird & Bird 71% 71%
Sector Average 61% 61%
Social engagement
Sector Leader 100% 100%
Bird & Bird 85% 85%
Sector Average 67% 67%
Website evidence
Sector Leader 96% 96%
Bird & Bird 89% 89%
Sector Average 49% 49%
Social evidence
Sector Leader 100% 100%
Bird & Bird 100% 100%
Sector Average 69.20% 69.20%
  • = Sector Leader
  • = Bird & Bird
  • = Sector Average

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