No. 3
Bird & Bird
Returning to the top 5 this year, Bird & Bird breaks with traditional law firm website norms to deliver a well-rounded digital experience.
Changing perceptions of law firm digital intelligence
The Bird & Bird website may shatter your perception of what a law firm website should be. Using a vibrant, non-traditional color palette, the site boasts a user-friendly design that enhances content without being overwhelming.
Navigation is simple and intuitive, making it easy for visitors to quickly find relevant information. A standout feature is the firm’s smart use of video – a dedicated, easily accessible page houses all video content with multiple filtering options.
The people page is particularly strong, offering well-structured profiles with key information front and centre. With its distinctive visual identity, high-quality content, and a strategic, engaging social media presence, Bird & Bird delivers a modern, approachable digital experience that firmly positions it among the top firms in its class.
Find out more at www.twobirds.com
- 
                        71.67%
in Engagement
 - 
                        90.83%
in Evidence
 - 
                        81.25%
Overall score
 
Key features
Engagement
- Excellent overall user experienceWide variety of language options
 - Good use of geolocation
 - Online tool is streamlined for quick and easy interaction
 - Wide variety of language options
 
Evidence
- A refreshing, brand-driven tone of voice, used consistently
 - Insights page delivers in both layout and content filtering
 - One of the best ‘About’ pages in the sector
 - Sector-leading social media content
 
Bird & Bird's scores in detail
- = Sector Leader
 - = Bird & Bird
 - = Sector Average