No. 1
Hogan Lovells
Brand intelligence from start to finish.
No. 2
Akin
Driven by a consistent focus on producing and highlighting client-first content, Akin holds firm at #2.
Setting the pace
With a vibrant and engaging site that marries form with function, Akin continues to set the pace by providing an outstanding user experience and delivering content that is easily consumable.
Visitors do not have to dig to find out what kind of firm Akin is. The site delivers a clear, differentiated value proposition from the outset with brand values front and center, supported by curated, modular content and elegant visuals that enhance readability.
Akin’s people are highlighted through excellent biography pages that surface the firm’s humanity. Akin delivers on social media as well with a good balance of client-focused content, firm highlights, news, and people profiles driving strong engagement levels.
Find out more at www.akingump.com
-
69.17%
in Engagement
-
95.00%
in Evidence
-
82.08%
Overall score
Key features
Engagement
- Streamlined and pictorial search results
- Good use of related content to continue user journey
- Clean and intuitive site navigation
- Provides a well-designed, visitor-focused experience
Evidence
- Excellent curation of sectors and services
- Robust and intuitive alumni hub
- Biographies among the best in the sector
- Vibrant and unique visual identity elevates content
Akin's scores in detail
- = Sector Leader
- = Akin
- = Sector Average
Digital snapshot
An in-depth look at our 'Top 5' rated law firms
No. 2
Akin
An elite brand and digital experience.
No. 3
Bird & Bird
Evidence-driven brand and digital excellence.
No. 4
Mayer Brown
A distinctive law firm brand experience.
No. 5
Pinsent Masons
Where strong UX and content equals longevity.
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