No. 1
Hogan Lovells
Brand intelligence from start to finish.
Evidence
Evidence by the numbers
Determined law firms promote a clear purpose. They offer the user informative brand-driven messaging, relevant subject matter and the kind of insight that shows a deep understanding of client issues and interests. This demonstrates the ability to help clients succeed.
48%
state their brand positioning on their website home page.
2024: 52%
55%
have brand or core values on their website.
2024: 58%
34%
of law firms have a distinctive visual language.
2024: 35%
12%
of law firms provide high quality lawyer bio pages.
2024: 9%
15%
have an engaging people landing page.
2024: 13%
34%
of law firms provide case studies on their websites.
2024: 35%
39%
of law firms fully curate their sectors and services capabilities.
2024: 32%
83%
of law firms use video content on their website.
2024: 74%
75%
of law firms use blogs content on their sites.
2024: 78%
43%
of law firm Chairs / CEOs are active on LinkedIn.
2024: 41%
68%
have strong engagement levels on LinkedIn.
2024: 72%
83%
of law firms use motion design in LinkedIn posts.
2024: 76%
The leaders in evidence
The leading law firms that have a strong brand presence matched by first-class content.
No. 1
Akin
- = Evidence
No. 2
Hogan Lovells
- = Evidence
No. 3
Bird & Bird
- = Evidence
Key
| 2025 Rankings | Firm name | Evidence % score | Category |
|---|---|---|---|
|
4
|
Mayer Brown | 84.17% |
D
|
|
5
|
Seyfarth Shaw | 81.67% |
D
|
|
6
|
DLA Piper | 74.17% |
D
|
|
7
|
Bryan Cave Leighton Paisner | 72.50% |
D
|
|
8=
|
CMS | 71.67% |
E
|
|
8=
|
Pinsent Masons | 71.67% |
D
|
|
8=
|
Slaughter and May | 71.67% |
E
|
|
11
|
Covington | 69.17% |
E
|
|
12=
|
Ashurst | 68.33% |
D
|
|
12=
|
Freshfields | 68.33% |
F
|
|
12=
|
Mintz | 68.33% |
E
|
|
15=
|
Blakes | 66.67% |
E
|
|
15=
|
Eversheds Sutherland | 66.67% |
D
|
|
15=
|
Simmons & Simmons | 66.67% |
F
|
|
18=
|
Gowling WLG | 65.83% |
F
|
|
18=
|
Polsinelli | 65.83% |
E
|
|
20
|
Perkins Coie | 65.00% |
F
|
An in-depth look at our 'Top 5' rated law firms
No. 2
Akin
An elite brand and digital experience.
No. 3
Bird & Bird
Evidence-driven brand and digital excellence.
No. 4
Mayer Brown
A distinctive law firm brand experience.
No. 5
Pinsent Masons
Where strong UX and content equals longevity.
More Living Ratings reports
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