No. 1
Hogan Lovells
Brand intelligence from start to finish.
Evidence
Evidence by the numbers
Determined law firms promote a clear purpose. They offer the user informative brand-driven messaging, relevant subject matter and the kind of insight that shows a deep understanding of client issues and interests. This demonstrates the ability to help clients succeed.
48%
state their brand positioning on their website home page.
2024: 52%
55%
have brand or core values on their website.
2024: 58%
34%
of law firms have a distinctive visual language.
2024: 35%
12%
of law firms provide high quality lawyer bio pages.
2024: 9%
15%
have an engaging people landing page.
2024: 13%
34%
of law firms provide case studies on their websites.
2024: 35%
39%
of law firms fully curate their sectors and services capabilities.
2024: 32%
83%
of law firms use video content on their website.
2024: 74%
75%
of law firms use blogs content on their sites.
2024: 78%
43%
of law firm Chairs / CEOs are active on LinkedIn.
2024: 41%
68%
have strong engagement levels on LinkedIn.
2024: 72%
83%
of law firms use motion design in LinkedIn posts.
2024: 76%
The leaders in evidence
The leading law firms that have a strong brand presence matched by first-class content.
No. 1
Akin
- = Evidence
No. 2
Hogan Lovells
- = Evidence
No. 3
Bird & Bird
- = Evidence
Key
| 2025 Rankings | Firm name | Evidence % score | Category |
|---|---|---|---|
|
4
|
Mayer Brown | 84.17% |
D
|
|
5
|
Seyfarth Shaw | 81.67% |
D
|
|
6
|
DLA Piper | 74.17% |
D
|
|
7
|
Bryan Cave Leighton Paisner | 72.50% |
D
|
|
8=
|
CMS | 71.67% |
E
|
|
8=
|
Pinsent Masons | 71.67% |
D
|
|
8=
|
Slaughter and May | 71.67% |
E
|
|
11
|
Covington | 69.17% |
E
|
|
12=
|
Ashurst | 68.33% |
D
|
|
12=
|
Freshfields | 68.33% |
F
|
|
12=
|
Mintz | 68.33% |
E
|
|
15=
|
Blakes | 66.67% |
E
|
|
15=
|
Eversheds Sutherland | 66.67% |
D
|
|
15=
|
Simmons & Simmons | 66.67% |
F
|
|
18=
|
Gowling WLG | 65.83% |
F
|
|
18=
|
Polsinelli | 65.83% |
E
|
|
20
|
Perkins Coie | 65.00% |
F
|
An in-depth look at our 'Top 5' rated law firms
No. 2
Akin
An elite brand and digital experience.
No. 3
Bird & Bird
Evidence-driven brand and digital excellence.
No. 4
Mayer Brown
A distinctive law firm brand experience.
No. 5
Pinsent Masons
Where strong UX and content equals longevity.
More Living Ratings reports
Living Ratings of Asset Managers 2024
Living Ratings of Law Firms 2024
Living Ratings of Law Firms 2023
Related insights
News
Forsters. An iconic law firm brand reimagined
News
Axinn: Incisive. Invested. Inquisitive. Inclusive
News