No. 1
Hogan Lovells
Brand intelligence from start to finish.
Engagement
Engagement by the numbers
Determined law firms recognise the potential of useful digital functionality backed by a client-focused channel strategy. They can then create appealing and relevant content in a variety of media including graphics, audio, animation, and video that captivates, informs and motivates the target audience.
53%
of law firm websites provide strong information architecture.
2024: 54%
26%
of websites deliver intuitive user experiences.
2024: 14%
10%
of websites provide an accessibility tool.
2024: N/A
12%
deliver high quality search functionality and results.
2024: 11%
41%
use marketing automation or personalization.
2024: 61%
10%
of websites have a data-driven online tool.
2024: 8%
82%
of law firms deliver video content on their website.
2024: 74%
87%
is the average SEO score across the sector.
2024: 87%
88%
is the average accessibility score across the sector.
2024: 87%
99%
of law firms have an active LinkedIn channel.
2024: 100%
72%
have an active Instagram channel.
2024: 63%
56%
have a dedicated and active YouTube channel.
2024: 49%
The leaders in engagement
The leading law firms that recognise the potential of useful digital functionality backed by a client-focused channel strategy.
No. 1
Baker McKenzie
- = Engagement
No. 2
Pinsent Masons
- = Engagement
No. 3
DLA Piper
- = Engagement
Key
| 2025 Rankings | Firm name | Engagement % score | Category |
|---|---|---|---|
|
4
|
Hogan Lovells | 77.17% |
D
|
|
5
|
Eversheds Sutherland | 76.50% |
D
|
|
6=
|
Greenberg Traurig | 74.83% |
F
|
|
6=
|
Morrison & Foerster | 74.83% |
F
|
|
8
|
Sidley Austin | 74.67% |
F
|
|
9
|
O'Melveny | 74.00% |
L
|
|
10
|
Fried Frank | 73.67% |
F
|
|
11
|
Fragomen | 73.50% |
F
|
|
12
|
Gowling WLG | 73.33% |
F
|
|
13
|
Ashurst | 72.17% |
D
|
|
14
|
Norton Rose Fulbright | 71.83% |
L
|
|
15
|
Bird & Bird | 71.67% |
D
|
|
16
|
Freshfields | 71.50% |
F
|
|
17
|
Simmons & Simmons | 71.33% |
F
|
|
18
|
Perkins Coie | 70.67% |
F
|
|
19
|
Latham & Watkins | 70.33% |
F
|
|
20
|
Jackson Lewis | 70.17% |
L
|
An in-depth look at our 'Top 5' rated law firms
No. 2
Akin
An elite brand and digital experience.
No. 3
Bird & Bird
Evidence-driven brand and digital excellence.
No. 4
Mayer Brown
A distinctive law firm brand experience.
No. 5
Pinsent Masons
Where strong UX and content equals longevity.
More Living Ratings reports
Living Ratings of Asset Managers 2024
Living Ratings of Law Firms 2024
Living Ratings of Law Firms 2023
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