Social media, accountants and law firms 25 April 2013
Living has launched the third edition of Living Ratings: Social Media and Brand Content in Professional Services.
Published today, our report reviews the social media communication of the UK's leading legal and accountancy firms and asks whether it’s the lawyers or the accountants who has the edge
Commenting on the findings, Hannah Gilmore, Marketing & Communications Director at Living says “The rapid rise of social media in global communications signals a trend that is set to link up social media, microsites and websites like never before. To exploit this companies will need to curate, create and publish ever more original and compelling branded content”.
To view our research report please visit www.livingratings.com
Following the publication of the study, legal titles across the globe have picked up on the content. From leading UK publication The Lawyer, who made it the site's lead story for the day, through to US publication The Global Legal Post and all the way to New Zealand's LawFuel. All journalists have portrayed Living Ratings as a valuable source for industry findings and emphasised the impact of the investigation on a firm's corporate brand value.